LeoVegas, a prominent online gambling company, has secured three new five-year B2B licences in Sweden. These licenses enable LeoVegas to offer its own gaming software and facilitate the development of gaming software through its subsidiary, Blue Guru Games. By leveraging these licenses, LeoVegas aims to enhance channelisation in Sweden, preventing unlicensed operators from gaining an unfair market advantage. Additionally, LeoVegas has expressed its commitment to acquiring Push Gaming, a company with two B2B licenses in Sweden, further expanding its portfolio. This acquisition will allow Push Gaming to continue operating independently while benefitting from LeoVegas’ resources and support.
Improving Channelisation and Combating Unlicensed Operators:
LeoVegas views the new B2B licenses as a crucial step toward mitigating the impact of unlicensed operators targeting Swedish players. By enabling LeoVegas to offer its own gaming software, the company can enhance channelisation efforts, ensuring that licensed operators are the primary choice for Swedish players. Gustaf Hagman, CEO of LeoVegas Group, emphasized the importance of authorities focusing on suppliers that deliberately undermine the Swedish licensing system by facilitating unlicensed gaming. This demonstrates LeoVegas’ dedication to upholding the integrity of the regulated market and protecting players.
Acquisition of Push Gaming:
LeoVegas has also announced its intent to acquire Push Gaming, a leading gaming software provider holding two B2B licenses in Sweden. This strategic move is expected to be finalized by Q3 of this year. Push Gaming will retain its autonomy and continue developing and distributing games through its own platform and remote gaming server. The acquisition will bring over 100 employees from Push Gaming under the management team at LeoVegas. Hagman acknowledged Push Gaming’s impressive growth and strong customer base, highlighting their exceptional proprietary content.
Expansion of LeoVegas’ Gaming Portfolio:
The acquisition of Push Gaming aligns with LeoVegas’ strategy to expand its gaming portfolio and strengthen its market position. By integrating Push Gaming’s expertise and content, LeoVegas aims to enhance the overall gaming experience for its customers. The addition of Push Gaming’s successful games will further diversify LeoVegas’ offerings, attracting a broader audience and increasing player engagement. This move exemplifies LeoVegas’ commitment to innovation and providing high-quality gaming products.
Continuity for Push Gaming Employees:
LeoVegas has confirmed that Push Gaming’s employees will continue to work under the same management team as before the acquisition. This ensures continuity and stability for the talented individuals at Push Gaming, allowing them to build upon their previous successes while benefiting from LeoVegas’ resources and support. The collaboration between the two companies presents an opportunity for knowledge sharing, fostering a culture of innovation and growth within the merged entity.
LeoVegas’ acquisition of three new B2B licenses in Sweden and the impending purchase of Push Gaming demonstrate the company’s commitment to expanding its presence in the online gambling industry. By obtaining these licenses, LeoVegas can offer its own gaming software and improve channelisation, limiting the market share of unlicensed operators. The acquisition of Push Gaming further strengthens LeoVegas’ gaming portfolio and provides additional growth opportunities. With a focus on maintaining regulatory compliance and enhancing the gaming experience for players, LeoVegas continues to solidify its position as a leading player in the industry.