Allwyn, the upcoming UK Lottery operator, has recently formed a partnership with the Peace Race, an esteemed under 23’s cycling tour. This collaboration aims to support the growth and development of the tour by providing resources and amplifying its presence. The Peace Race, which originated in 1948 to foster peace among post-WWII European countries, has evolved into a prestigious event attracting teams from over 20 nations. The upcoming edition of the race, held in the Czech Republic’s picturesque Jeseníky mountains, promises thrilling competition from 8-11 June 2023.
Allwyn’s Perspective: Embracing the Extraordinary Peace Race
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication, and CSR Officer, expressed enthusiasm about the partnership, eagerly anticipating the unfolding events of this year’s Peace Race. Turek highlighted the significance of the race, showcasing its inclusivity and prestigious status as one of the world’s most renowned cycling tours. Allwyn’s support aligns with its commitment to fostering exceptional sporting experiences and promoting peace and unity.
The Peace Race: A Launchpad for Future Cycling Stars
The Peace Race serves as a platform for young, talented cyclists who aspire to join the World Tour. With national teams from 22 countries participating, the race attracts riders who often feature in elite division teams or receive support from pro-continental teams. The challenging terrain of the Jeseníky Mountains allows all participants to showcase their skills and endurance, drawing comparisons to iconic races in the Pyrenees or the Alps. The Peace Race’s rich history and reputation make it a highly anticipated event on the cycling calendar.
Global Expansion: Strengthening the Peace Race
The partnership between Allwyn and the Peace Race aims to support the internal expansion of the tour. With Allwyn’s resources and presence, the race organizers can enhance various aspects of the event, including promotion, infrastructure, and participant experience. This collaboration ensures that the Peace Race continues to attract the most promising young cyclists from around the world while solidifying its position as a prominent international cycling tour.
Promoting Peace and Sport: A Shared Vision
Both Allwyn and the Peace Race share a common goal of promoting peace, unity, and the positive values inherent in sports. By aligning their efforts, they aim to create an inclusive and empowering platform for young athletes to compete and grow. Through their partnership, Allwyn and the Peace Race hope to inspire individuals and communities, transcending cultural and geographical boundaries, and fostering a spirit of camaraderie among nations.
The partnership between Allwyn and the Peace Race signifies a significant step towards elevating the global cycling tour to new heights. With Allwyn’s support, the Peace Race will continue to provide a platform for emerging cycling talents, enabling them to showcase their skills and progress to the World Tour. This collaboration reinforces the race’s reputation as an exceptional event and showcases the beauty and challenges of the Jeseníky Mountains. As Allwyn and the Peace Race come together, they embrace the power of sports in promoting peace, unity, and the pursuit of excellence. Through their shared vision, they inspire individuals and communities alike, leaving a lasting impact on the cycling world.