René Jansen, Chair of the Kansspelautoriteit (KSA), has released a statement regarding the upcoming untargeted advertising ban in the Netherlands, set to be implemented on 1 July. In his speech, Jansen acknowledges the concerns surrounding “surviving the Dutch regulated market” and provides insights into the legislation and its implications for operators. He emphasizes the need for operators to find a balance in their advertising practices, taking into account public confidence, fair market conditions, and player protection.
The Purpose of the Untargeted Advertising Ban:
The untargeted advertising ban is a response to the increasing number of licensed operators in the Dutch market who sought to advertise their services to the Dutch audience. Jansen explains that operators offering both online and land-based gambling can continue untargeted advertising for their land-based offerings. However, they must ensure that their advertising for land-based gambling is clearly distinguishable from their online gambling promotions.
Limited Guidance from KSA:
Due to the uncharted nature of the advertising ban, the KSA can provide only limited guidance to operators. Jansen acknowledges that navigating these new rules will be a joint effort between the KSA and operators. The KSA expects operators to take responsibility and find a balance in their advertising strategies without solely relying on the KSA for guidance.
Operators’ Role in Building Public Confidence:
Jansen highlights the importance of operators in rebuilding public confidence in the gambling industry. Acknowledging the low and fragile trust in the industry, operators must demonstrate their commitment to a fair and safe market with a strong focus on player protection. Jansen urges operators to go beyond meeting regulatory requirements and actively contribute to creating a trustworthy gambling environment.
René Jansen’s statement sheds light on the upcoming untargeted advertising ban in the Netherlands and the role of operators in navigating this new regulatory landscape. As Chair of the KSA, Jansen emphasizes the need for operators to find a balance in their advertising practices, ensuring clear differentiation between online and land-based offerings. With public confidence in the gambling industry at stake, operators are urged to prioritize player protection and actively contribute to building a fair and safe market. The implementation of the ban will require collaboration between the KSA and operators, marking a significant step in the regulation of the Dutch gambling market.