Greentube has launched a new online casino content integration with PlayStar in New Jersey, adding another operator channel in the U.S. market’s most watched state. The deal is about visibility as much as volume, because in New Jersey, placement drives repeat play.
For PlayStar, the timing is about keeping its lobby fresh in a state where players can switch apps in seconds. For Greentube, it is another proof point that its U.S. catalog can slot into different operator stacks without friction.
What went live inside the PlayStar lobby
Greentube said a curated set of titles is now live for PlayStar players, including Piggy Prizes: Wand of Riches 2, Firecracker Frenzy: Empress Wealth, and Starlight Jackpots: Odds of the Gods. The mix leans on proven mechanics while giving PlayStar new releases it can promote without rebuilding its own roadmap.
The integration adds to PlayStar’s steady pattern of expanding third-party content. PlayStar operates in New Jersey under state oversight and entered the market after securing access through Ocean Casino Resort, with the brand going live in 2022.
Why this matters for Greentube’s U.S. buildout
Greentube, NOVOMATIC’s digital gaming division, has been stacking operator integrations since entering the U.S. in 2021. In New Jersey it has already launched with FanDuel, BetMGM, Caesars, and Hard Rock Digital, making the state a repeatable distribution lane.
Greentube has also pushed into other regulated jurisdictions, including Michigan, Connecticut, Delaware, and Pennsylvania. In Pennsylvania, it entered in June 2025 through an exclusive launch on Caesars’ online casino platforms.
What to watch next
The real test is performance after the announcement cycle. If the titles hold their positions through the first full reporting periods, Greentube can earn deeper placement and a wider rollout.
For PlayStar, the next signal is whether Greentube’s portfolio lifts engagement without leaning on heavy promotional spend, which is hard to sustain in a mature market like New Jersey.
