Altenar, a leading sports betting platform provider, has strengthened its presence in Bulgaria by entering into a new agreement with Palms Bet. Under this partnership, Altenar will supply its sports betting platform, as well as its esports and virtual selections, to Palms Bet. With a rapidly growing market estimated to be worth €850 million ($928.9 million) by 2026, Palms Bet currently offers 20,000 sporting events to players across Bulgaria.
Expanding in the Bulgarian Market:
George Mavridis, Account Manager at Altenar, expressed the significance of the Bulgarian market and the excitement about the company’s continued growth in this region through the partnership with Palms Bet. Altenar previously launched in Kenya and Peru this year, and the company recognizes the potential for further expansion in Bulgaria. By collaborating with Palms Bet, Altenar aims to optimize customer engagement and capitalize on the growing Bulgarian market.
Strengthening Position in the Gaming Industry:
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, emphasized the benefits of integrating Altenar’s platform into their operations, stating that it will enhance player engagement and solidify their position as a leading gaming company worldwide. The partnership between Palms Bet and Altenar builds upon their existing collaboration in other European and African markets, further strengthening their relationship.
Altenar’s Entrance into the Bulgarian Market:
Earlier this year, Altenar made its debut in the Bulgarian market through a partnership with BetMarket. Hristo Markov, Product Manager at BetMarket, highlighted the significance of partnering with a well-established sportsbook and casino provider like Altenar, stating that it will propel them to new heights and provide their players with access to Altenar’s world-leading products.
Future Growth Prospects:
The Bulgarian market shows promising growth potential, with estimates projecting its value to reach €850 million by 2026, a substantial increase of €600 million in just six years. The partnership between Altenar and Palms Bet signifies both companies’ commitment to capitalizing on this expanding market and delivering exceptional gaming experiences to Bulgarian players. As the collaboration evolves, Altenar aims to support its partners in maximizing customer engagement and fostering continued expansion.
Altenar’s partnership with Palms Bet marks an important milestone in their expansion strategy, solidifying their presence in the Bulgarian market. With a focus on providing cutting-edge sports betting, esports, and virtual selections, Altenar aims to enhance player engagement and contribute to the success of Palms Bet as one of the leading gaming companies worldwide. This collaboration underscores the potential for growth in the Bulgarian market and the determination of industry players to deliver exceptional gaming experiences to Bulgarian players.