For several years, UK operators affiliated with the Betting and Gaming Council (BGC) have adhered to a charitable tradition by donating all profits from the Britannia Stakes race at Royal Ascot to various deserving causes. This year, prominent operators such as Flutter, bet365, Entain, 888 William Hill, Kindred, and others will contribute to this philanthropic initiative. The annual donation underscores the operators’ commitment to supporting charitable organizations while commemorating the rich heritage and global renown of Royal Ascot.
Continuing a Tradition of Giving:
In adherence to a long-standing tradition, operators associated with the BGC will donate all profits generated from the Britannia Stakes race to multiple charitable organizations. These operators include Flutter, which owns Paddy Power, Betfair, and Sky Bet; bet365; Entain, the owner of Ladbrokes and Coral; 888 William Hill; Kindred, which owns Unibet; Betway; Rank Group, the owner of Grosvenor Sport; Virgin Bet; LivescoreBet; Tote; Fitzdares; and Bet with Ascot. This collective effort exemplifies the industry’s commitment to giving back to society and making a positive impact.
Honoring Royal Ascot and Late Queen Elizabeth II:
Michael Dugher, Chief Executive of the BGC, expressed his delight in the charitable aspect of Royal Ascot, a historic and globally recognized sporting spectacle. He noted the event’s significance in raising vital funds for exceptional charitable organizations. Moreover, the operators’ donation of all profits from the Britannia Stakes race serves as a fitting tribute to the Late Queen Elizabeth II. Her worldwide passion for horse racing, breeding numerous successful horses and accumulating 1,800 winners, further underscores the connection between the race and the late Queen’s profound influence.
Charitable Contributions and Impact:
Last year, the participating bookmakers raised an impressive total of £1.2 million ($1.5 million) for various organizations, bringing the cumulative funds raised since the initiative’s inception in 2019 to over £5.5 million. The donations are derived from all profits, including those from win and each-way bets, after the deduction of duties and levies. In the event that the bookmakers fail to generate a profit, they have collectively agreed to make a combined donation of £250,000, ensuring a substantial contribution regardless of financial outcomes. This commitment demonstrates the operators’ dedication to supporting charitable causes and making a positive impact on society.
Selected Charities and Beneficiaries:
The charities chosen to benefit from this year’s donations include the Holocaust Educational Trust, Cystic Fibrosis Trust, SAS Regimental Association (SASRA), Ascot Racecourse Supports, Together for Looked After Children, and SportsAid, whose patron is Her Royal Highness the Princess of Wales. These organizations represent a diverse range of causes, including education, health, support for the armed forces, and empowering young athletes. The selection reflects the operators’ commitment to making a meaningful difference in society by supporting a wide array of charitable initiatives.
Incentive Games and bet365 Collaboration:
In addition to the charitable donations, Incentive Games has partnered with bet365 to introduce a free-to-play horseracing betting game for the Royal Ascot. This collaboration allows enthusiasts to engage with the event in an interactive and enjoyable manner, enhancing their overall experience. The partnership exemplifies the industry’s dedication to offering innovative and engaging experiences to their customers, further enhancing the excitement surrounding the race.
The philanthropic tradition of donating profits from the Britannia Stakes race at Royal Ascot exemplifies the operators’ commitment to making a positive impact and supporting charitable causes. The collective efforts of UK operators associated with the BGC reflect their dedication to responsible and socially conscious practices. By honoring the legacy of Royal Ascot and the Late Queen Elizabeth II, the operators not only contribute to vital charitable organizations but also celebrate the heritage and passion for horse racing. The partnership between Incentive Games and bet365 further enriches the racing experience, showcasing the industry’s commitment to innovation. Through these collaborative initiatives, the operators continue to foster a culture of giving and social responsibility within the betting and gaming industry.