Altenar, a prominent gaming software provider, has recently been granted a B2B license by Spelinspektionen, the Swedish regulator. This development reflects the company’s strategic focus on expanding its presence in the Swedish market, which has demonstrated a strong interest in sports betting. With new regulations coming into effect in July 2023, Altenar aims to uphold its commitment to delivering high-quality, secure, and responsible gaming solutions to its valued clientele.
Altenar’s Swedish License and the Evolving Market Landscape:
Securing a B2B license from Spelinspektionen marks a major milestone for Altenar as it allows the company to provide its innovative sportsbook solutions in the lucrative Swedish market. Sweden has shown a remarkable 7% increase in gross gaming revenue in 2022 compared to the previous year, indicating the country’s keen engagement with sports betting. However, concerns have been raised about the channelization rate, highlighting the need for licensed operators to offer attractive and competitive services to capture a larger share of the market.
The Impact of New Rules and Regulations:
Sweden’s implementation of new rules and regulations for the gaming market, effective from July 1, 2023, underscores the country’s commitment to fostering a safe and responsible gambling environment. These regulatory changes aim to enhance player protection, promote responsible gambling practices, and ensure fair competition among operators. Altenar’s acquisition of the B2B license aligns perfectly with these objectives, showcasing the company’s dedication to upholding the highest standards of quality, security, and responsible gaming.
Altenar’s European Expansion Strategy:
Altenar’s recent achievements in the European market highlight its commitment to expanding its global sportsbook footprint. The company’s partnership with BetMarket marked its successful entry into the Bulgarian market, while its collaboration with Winpot aimed to strengthen its presence in Latin America. By strategically forging partnerships and entering new markets, Altenar aims to enhance its brand recognition, attract a wider customer base, and capitalize on the increasing demand for cutting-edge sports betting solutions.
Insights on the LatAm Sports Betting Market:
Diego Salas, Altenar’s market expert and Sales Manager, shares valuable insights into the evolution of the sports betting market in Latin America (LatAm). With numerous countries in the region legalizing online gambling, LatAm presents a significant growth opportunity for operators. Salas discusses key market trends, challenges, and opportunities, shedding light on Altenar’s approach to navigating this dynamic landscape. By leveraging its expertise and tailoring its solutions to the specific needs of the LatAm market, Altenar aims to solidify its position as a trusted provider of gaming software in the region.
Altenar’s attainment of the B2B license in Sweden represents a strategic move to strengthen its position in the dynamic and engaging Swedish market. The company’s dedication to delivering exceptional sportsbook solutions, combined with its commitment to quality, security, and responsible gaming, has been recognized through the rigorous evaluation process conducted by Spelinspektionen. As Altenar continues to expand its global footprint, it aims to leverage its partnerships, expertise, and innovative offerings to capture new market opportunities and maintain its reputation as a trusted and reliable gaming software provider.