SBC Summit Malta is treating search as a front-line revenue issue this year, not a marketing side project. The conference is building a dedicated SEO track around how iGaming brands are coping with AI-shaped results and a more hostile competitive landscape.
The tone is blunt across the previews. Both SBC Events and SBC News are framing the “SEO trilogy” around negative SEO, black hat tactics, and AI-driven ranking shifts, which is a shift from trend talk to damage control.
The “SEO trilogy” is built around threats, not theory
Day one includes a three-part “SEO trilogy” hosted by Ivana Flynn of online.casino, starting with a session focused on negative SEO and how brands can spot and respond to attacks that target visibility.
It then moves into an explicit black hat discussion, framed around what is still “working,” what is risky, and what still pays in competitive SERPs, before closing with an ask-me-anything format designed for practical problem solving.
AI workflows and automation move from experiment to operations
Day two shifts into workshops, including a session led by Daniel Lux that is billed as an inside look at how black hat SEO is executed in real environments and how teams can assess exposure without copying it.
Another workshop led by Alan Cladx is set to focus on AI manipulation and how machines are reshaping authority signals, while a separate session on high-volume content operations with AI automation is aimed at workflow, quality control, and compliance trade-offs. The event runs April 28–30, 2026 at the InterContinental Malta, with panels on day one and workshops on day two.
