Catena Media, a leading performance marketing company, has announced a significant media partnership with Advance Local, the owner of NJ.com. This multi-year agreement marks Catena Media’s entry into the North American market and will involve providing online casino and sports betting content to enhance the betting experience for readers of NJ.com. The partnership aims to inform and educate readers about the latest trends and opportunities in online sports betting and casinos while promoting a safe and responsible gambling culture.
Collaboration between Catena Media and Advance Local:
Catena Media’s collaboration with Advance Local will see the integration of betting content on NJ.com, expanding Catena’s network of online sports betting and casino writers across North America. The partnership aims to engage a broader audience in the New Jersey market and beyond, providing valuable insights and information to help readers make informed decisions and navigate the evolving landscape of sports betting and online casinos.
Revenue-Sharing Agreement:
As part of the partnership, Catena Media and Advance Local will share revenue generated from the online casino and sports betting content. This mutually beneficial arrangement allows both parties to capitalize on the growing online gambling market and leverage their respective expertise to deliver high-quality content to NJ.com readers.
Focus on Responsible Gambling:
In addition to providing betting content, Catena Media and Advance Local are committed to promoting responsible gambling practices. They aim to foster a safe and productive gaming culture by highlighting the importance of setting limits, providing resources for responsible gambling support, and emphasizing the need for informed decision-making when engaging in online betting activities.
Strategic Review by Catena Media:
Amidst the partnership announcement, Catena Media has initiated a strategic review of its operations following acquisition interest in specific parts of its business. The review will explore potential transactions, structural changes, and strategic initiatives to determine the most effective long-term approach for the company. While the review considers various alternatives and assets, Catena Media has clarified that no immediate moves are planned.
Catena Media’s partnership with Advance Local represents a significant milestone as the company expands its presence in the North American market. By providing betting content on NJ.com, Catena Media aims to engage a wider audience and enhance the betting experience for readers in New Jersey and beyond. The revenue-sharing agreement and commitment to responsible gambling highlight the company’s dedication to delivering quality content while promoting safe and enjoyable online gambling practices. As Catena Media reviews its strategic options, it seeks to optimize its operations and capitalize on the evolving landscape of the iGaming industry.