Blackhawk Network, a leading payment solutions provider, has received approval from the New York Gaming Commission and the State of Louisiana to offer its payments and sports betting gift card services in both states. This expansion enables Blackhawk to provide consumers with their Game On gift card, allowing them to add funds to their accounts with select sports betting operators such as FanDuel Sportsbook, DraftKings Sportsbook, BetRivers, and BetMGM. In addition to physical gift cards, customers can also purchase eGifts through the Game On website. This move comes as the gaming category continues to grow in New York and Louisiana, providing retailers and players with an additional option for spending, budgeting, and gifting the excitement of sports betting.
Blackhawk Network’s Enhanced Offerings:
As a leading branded payments provider for numerous top retailers, Blackhawk Network is dedicated to delivering the most compelling and on-trend gift card content to its partners. With the introduction of the Game On cards and other single-branded sports betting products, Blackhawk expands its portfolio to cater to the evolving demands of the market. The Game On gift card offers convenience and flexibility, allowing consumers to easily add cash to their accounts with popular sports betting operators. By partnering with major players in the industry, Blackhawk ensures that its customers have access to a wide range of options, enhancing the overall sports betting experience.
Impact on New York and Louisiana:
New York has recently witnessed a decline in mobile sports betting handle, with players spending $800.8 million in July, the lowest monthly total since the market’s launch earlier this year. This decrease represents a 23.8% drop from June’s figures. However, despite the decline in handle, gross gaming revenue experienced a slight increase of 1.2% from $72.4 million to $73.3 million. These statistics make July the second-lowest month for revenue since the regulated market’s inception. The introduction of Blackhawk Network’s Game On gift card services could potentially stimulate the market and contribute to its future growth by providing consumers with an alternative method for funding their sports betting accounts.
Benefits for Consumers:
The availability of the Game On gift card and eGift option brings several benefits to sports bettors in New York and Louisiana. Firstly, it offers convenience by allowing users to add funds to their accounts without the need for direct bank transfers or credit card payments. The gift card can be easily purchased at participating retailers or online through the Game On website, providing a straightforward and secure way to manage betting expenses. Additionally, the Game On gift card can be an excellent option for gifting, providing friends and family with the opportunity to enjoy the entertainment of sports betting.
Blackhawk Network’s expansion of its payments and sports betting gift card services to New York and Louisiana represents an exciting development in the gaming industry. By offering the Game On gift card, Blackhawk provides consumers with a seamless and accessible method to fund their accounts with popular sports betting operators. The availability of both physical and electronic gift cards caters to the diverse preferences of customers. While New York experienced a decline in mobile sports betting handle in July, the introduction of Blackhawk’s services has the potential to reinvigorate the market and offer an alternative payment solution to enhance the overall sports betting experience for players in both states.