Desert Diamond Casinos & Entertainment, in collaboration with ASM Global, has unveiled an ambitious multi-year alliance to elevate Arizona’s tribal-operated casinos. The centerpiece of this dynamic partnership involves the renaming of Glendale’s prominent 18,000-seat arena as the “Desert Diamond Arena” through a remarkable decade-long agreement. With a strong commitment to enhancing entertainment offerings and fostering community development, this collaboration sets the stage for a thrilling chapter in the entertainment landscape of the West Valley.
Empowering the West Valley Community:
Desert Diamond Casinos has always prioritized the development of a vibrant West Valley community by providing diverse entertainment options. In this groundbreaking venture, the tribal operator joins forces with ASM Global and the City of Glendale to synergize their capabilities, ensuring the most exceptional experiences for all guests. By aligning their visions and goals, Desert Diamond Casinos aims to create a thriving sports and entertainment district that fosters success for all stakeholders.
Strengthening Entertainment Experiences:
The renaming of the 18,000-seat arena marks only the beginning of the transformative partnership. Beyond a mere name change, this collaboration strengthens the bond between Desert Diamond Casinos and ASM Global, unleashing a new era of unparalleled entertainment experiences. With combined expertise and resources, they are poised to reach new heights in delivering top-tier entertainment that will leave audiences spellbound.
Fostering Economic Growth:
The strategic alliance between Desert Diamond Casinos, ASM Global, and the City of Glendale has far-reaching economic implications. By becoming leaders in entertainment, job creation, and driving business growth for local retail, hotels, and restaurants, Desert Diamond Casinos solidifies its position as an economic powerhouse in the region. Glendale Mayor Jerry P. Weiers applauds this union, recognizing its role in generating prosperity for the West Valley community.
Innovative Sportsbook Ventures:
In addition to the monumental partnership, Desert Diamond Casinos & Entertainment made significant strides in the sports betting realm. Earlier this year, the company launched its mobile sportsbook operations and incorporated retail sportsbooks in three of its four properties. This foray into the world of sports betting adds another layer of excitement to the overall entertainment experience, enticing enthusiasts and visitors alike.
The collaboration between Desert Diamond Casinos & Entertainment and ASM Global ushers in a thrilling new era for the West Valley community and the City of Glendale. As the Desert Diamond Arena takes center stage, it symbolizes the union’s commitment to delivering extraordinary entertainment experiences. Beyond the confines of the arena, this partnership’s ripple effects extend far and wide, driving economic growth, fostering community development, and transforming the landscape of entertainment in Arizona. With their shared vision and determination, this powerful alliance is set to leave an indelible mark on the region for years to come.