Aruze Gaming America (AGA), a leading developer of gambling entertainment solutions for casinos, has named Lesley Hodges as its new senior director of marketing. With over 20 years of experience in marketing within the gaming industry, Hodges will be responsible for designing, implementing, monitoring, and directing the company’s marketing strategies. In her role, she will oversee market research, product planning, and advertising functions as AGA continues to expand its gaming portfolio. Hodges brings a wealth of industry knowledge and expertise to her position, having previously worked at AGS and Bluberi.
Driving Marketing Success:
Rob Ziems, president of Aruze Gaming, emphasizes the importance of marketing in supporting sales teams and projecting the company’s brand to diverse audiences. He notes that effective communication and a strong brand image are crucial in portraying Aruze Gaming as an accessible, fun, intuitive, and innovative gaming company that values its customers and employees. With Hodges at the helm of marketing operations, AGA aims to enhance its market presence, share its vision with customers and partners, and continue to innovate the gaming space.
Expanding the Gaming Portfolio:
AGA has been focused on expanding its gaming offerings and reaching new audiences. As senior director of marketing, Hodges will play a vital role in driving the company’s growth and success. She will lead the development and implementation of marketing strategies that align with AGA’s goals, ensuring effective communication of the company’s advancements in active play gaming. By effectively sharing their vision, Hodges aims to position Aruze Gaming as a leader in the industry and reinforce its commitment to continuous innovation.
Industry Collaborations:
Aruze Gaming has also been actively collaborating with other industry players to enhance its content offerings. In March, the company signed a content-sharing deal with Galaxy Gaming. As part of the agreement, Galaxy Gaming’s Bonus Craps was integrated into Aruze’s craps content. Bonus Craps is featured in the popular craps game, Roll To Win Craps, which allows players to engage in real dice shooting across a 12-foot LED playing field screen. Such collaborations enable Aruze Gaming to provide exciting and innovative gaming experiences to its customers while expanding its product portfolio.
Lesley Hodges’ appointment as senior director of marketing at Aruze Gaming America strengthens the company’s marketing capabilities and reinforces its commitment to delivering exceptional gaming entertainment solutions. With her extensive industry experience, Hodges is well-positioned to drive the company’s marketing strategies, enhance brand awareness, and communicate the company’s vision to customers and partners. AGA’s focus on innovation, expansion, and collaboration sets the stage for continued growth in the gaming industry, and Hodges’ expertise will be instrumental in achieving these goals. As Aruze Gaming America continues to evolve and thrive, its marketing initiatives under Hodges’ leadership will contribute to its success in the dynamic and competitive gaming market.