Game development studio Present Creative has joined forces with lottery innovator EQL Games to establish a partnership with the Michigan Lottery. This collaboration aims to enhance customer engagement and retention through the introduction of original online Instant Game content. By combining EQL Games’ lottery network and RGS technology with Present Creative’s expertise in real money gaming and casual gaming experiences, the collaboration seeks to deliver a diverse and innovative portfolio to the Michigan Lottery’s online platform.
Entering the iLottery Market:
Present Creative CEO Ben Sutherland expresses excitement about venturing into the iLottery market and appreciates the recognition from EQL Games and the Michigan Lottery. The partnership acknowledges Present Creative’s ability to provide a well-rounded selection of both classic game mechanics and unique concepts. Sutherland emphasizes the iLottery sector’s appeal, highlighting its growth potential and openness to innovation. Leveraging their extensive experience in mobile-first game development for various markets and demographics, Present Creative aims to seize this opportunity.
Present Creative’s Expertise and Track Record:
Headquartered in San Francisco, with additional offices in Portland, Oregon, and Guadalajara, Present Creative has a strong background in developing casino and iGaming products. The studio has collaborated with content distributors such as AGS, IGT, Green Jade Games, and Greentube. Furthermore, they have contributed to casual gaming projects for prominent groups like BigFish, Disney Interactive, EA, GSN, Jam City, and Zynga. Present Creative’s experience and success in these areas position them well to deliver compelling online content for the Michigan Lottery.
Michigan Lottery and Pollard Banknote’s Pac-Man Programme:
In a separate collaboration, the Michigan Lottery and Pollard Banknote joined forces to introduce an exciting omnichannel Pac-Man programme in June. This unique initiative encompasses an instant ticket, a pull-tab ticket, and an online instant game, all featuring the iconic yellow, pellet-eating character. The collaboration with Pollard Banknote allows the Michigan Lottery to offer an immersive Pac-Man experience across multiple channels, catering to various player preferences.
Diverse Gameplay Options:
The Pac-Man programme provides players with multiple opportunities to win prizes. The $2 instant ticket and $1 pull-tab game, both produced by Pollard Banknote, offer chances to win cash prizes. Players can win up to $30,000 on the instant ticket by guiding Pac-Man from start to finish or finding a cherry symbol. The pull-tab ticket and online instant game allow players to match three consecutive symbols in a horizontal row to secure a prize. This diverse gameplay experience adds excitement and engagement to the Michigan Lottery’s offerings.
The collaboration between Present Creative and EQL Games signifies an exciting opportunity for both companies to deliver innovative and engaging online content for the Michigan Lottery. By leveraging their respective expertise and technologies, the partnership aims to attract and retain customers through a balanced portfolio of classic game mechanics and original ideas. Furthermore, the Michigan Lottery’s Pac-Man programme, developed in collaboration with Pollard Banknote, showcases their commitment to providing diverse gameplay experiences across different channels. As the iLottery market continues to evolve, Present Creative, EQL Games, and their partners are well-positioned to make a significant impact with their creative and player-centric approach.