In a groundbreaking move, BetMGM has forged a multi-year partnership with the Kansas City Chiefs, becoming one of the football team’s pioneering sports betting partners. This collaboration aims to revolutionize the game day experience for Chiefs fans throughout the region, presenting exciting opportunities for both BetMGM and the loyal fanbase. The partnership includes signage at GEHA Field at Arrowhead Stadium and extensive digital content promotions on the team’s channels. Moreover, as Responsible Gaming Education Month approaches, both MGM Resorts and BetMGM reaffirm their commitment to player health and community awareness.
BetMGM’s Partnership with Kansas City Chiefs:
BetMGM’s Chief Revenue Officer, Matt Prevost, expressed delight in partnering with the Kansas City Chiefs, an iconic team with a rich history and a passionate fan base. As BetMGM prepares to launch its sports betting platform in Kansas, the collaboration promises to elevate the game day experience for fans by offering special promotions, game day experiences, and exciting prizes for loyal supporters and season ticket members. The agreement symbolizes the synergy between sports teams and the betting industry, creating a win-win situation for both parties.
BetMGM’s Pioneering Role in Kansas:
Being among the first online sportsbooks to go live in Kansas during the soft launch, BetMGM positioned itself as a frontrunner in the state’s emerging sports betting landscape. The official full launch, set for September 8, coincides with the start of the NFL season, amplifying the enthusiasm of sports enthusiasts in the region. With the legal acceptance of wagers in person and on mobile platforms in Kansas casinos, BetMGM’s presence marks a significant milestone for sports betting enthusiasts.
DraftKings’ Entry into the Kansas Market:
DraftKings, another major player in the online sportsbook arena, has also launched its operations in Kansas. In a bid to expand its reach, DraftKings is set to establish a retail sportsbook at the Boot Hill Casino & Resort in Dodge City. This venture presents an exciting opportunity for bettors to enjoy live game broadcasts on TV and conveniently place bets through kiosks. The opening of a permanent location in early 2023 showcases DraftKings’ commitment to establishing a long-lasting presence in the state.
Responsible Gaming Education Month with MGM Resorts and BetMGM:
As responsible gaming practices gain importance within the industry, MGM Resorts and BetMGM are actively participating in the American Gaming Association’s (AGA) Responsible Gaming Education Month. Throughout September, these entities are focusing on consumer education, fostering community collaboration, and enhancing employee training to promote player health and safety. By sharing responsible gaming information on social media channels, MGM Resorts and BetMGM aim to increase awareness in the communities where they operate.
The multi-year partnership between BetMGM and the Kansas City Chiefs has set a precedent for collaboration between sports teams and the betting industry. This innovative alliance promises to enhance the game day experience for Chiefs fans while simultaneously propelling BetMGM’s expansion in the emerging Kansas market. Moreover, as Responsible Gaming Education Month approaches, MGM Resorts and BetMGM’s dedication to player well-being and community awareness reflects their commitment to responsible gambling practices. The future holds immense potential for both BetMGM and the Chiefs, as they continue to thrive in their respective domains, united by a shared passion for sports and entertainment.