BetMGM, the sports betting joint venture between MGM Resorts and Entain, has unveiled its latest advertising campaign titled “It’s On.” Set to debut during the Thursday Night Football NFL slot on September 8, the campaign aims to captivate viewers with an unexpected and entertaining approach to sports betting. With a star-studded cast of actors and athletes, BetMGM is poised to engage audiences and redefine the sports betting and gaming industry.
Unveiling “It’s On” Campaign
BetMGM has partnered with creative agency 72andSunny New York and renowned director Peter Berg to bring the “It’s On” campaign to life. The campaign’s first episode showcases actor Jamie Foxx seeking sports betting tips from notable figures such as Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, and the brand’s newest ambassador, Vanessa Hudgens. This star-studded ensemble sets the stage for an exciting and immersive sports betting experience.
Engaging Advertisements
In the coming months, BetMGM plans to release additional “It’s On” advertisements, each featuring a different ambassador in unique scenarios. Former football superstar Barry Sanders will be seen playing pickleball on a luxurious Malibu estate, while basketball icon Jalen Rose will share moments with his trusted barber. NHL legend Wayne Gretzky will showcase his skills during an on-ice practice session. These diverse settings and activities demonstrate the multifaceted nature of sports betting and its appeal to a wide range of enthusiasts.
The Entertainment Factor
BetMGM’s Vice President of Brand, Raymond Doyle, emphasizes the role of entertainment in the campaign, aiming to keep viewers on the edge of their seats. Departing from traditional sports betting advertising, the “It’s On” campaign leverages inspiration from prestigious ensemble TV shows to capture the essence of entertainment. By tapping into the competitive side of viewers, BetMGM invites them to become part of the sports betting culture and engage in meaningful conversations with friends.
Responsible Gaming and Community Collaboration
In conjunction with the “It’s On” campaign, MGM Resorts and BetMGM are actively participating in the American Gaming Association’s Responsible Gaming Education Month throughout September. As part of their commitment to responsible gaming, MGM Resorts will focus on consumer education, community collaboration, and enhanced employee training. They will also leverage social media channels to share valuable information about responsible gaming practices.
Section 5: Greentube Expands in North America with BetMGM
Beyond the campaign launch, BetMGM’s influence extends through its partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division. Following successful collaborations in New Jersey, Greentube has expanded its presence in North America by launching its games with BetMGM in Michigan. Players in Michigan now have access to popular Greentube titles, including the highly acclaimed Diamond Cash series, featuring games like Mighty Emperor, Mighty Elephant, and Mighty Sevens.
With the “It’s On” campaign, BetMGM sets out to redefine the sports betting and gaming industry through a fresh and captivating approach. By incorporating renowned personalities and leveraging the power of entertainment, BetMGM aims to engage viewers in a way that goes beyond traditional advertising. The campaign’s launch during the Thursday Night Football NFL slot and the subsequent release of compelling advertisements in the coming months are poised to make a significant impact on the industry. Furthermore, BetMGM’s dedication to responsible gaming and collaboration with Greentube demonstrate their commitment to providing a safe and enjoyable experience for their customers.