BetRivers, a sportsbook owned by Rush Street, has announced the appointment of popular Philadelphia sports radio host Mike Missanelli as a brand ambassador and podcaster. Missanelli will host two weekly podcasts on the BetRivers Network and represent the brand on various shows within and outside the sportsbook’s network. With his extensive experience in the Philadelphia sports scene, Missanelli will bring his passion and insights to enhance the betting experiences of BetRivers’ customers.
A Renowned Philadelphia Sports Figure:
Mike Missanelli, a well-known sports radio host, has been a prominent figure in Philadelphia for years. He spent 15 years as a ratings leader in the drive time slot on 97.5 the Fanatic. Prior to his radio career, Missanelli worked as a sports journalist for The Philadelphia Inquirer and served as a TV sports anchor for PHL 17. His wealth of knowledge and experience in the sports industry has made him an icon in covering Philadelphia sports.
Enhancing the BetRivers Brand:
BetRivers, owned by Rush Street, has chosen Mike Missanelli as a brand ambassador to elevate its presence in the sports betting market. As part of his role, Missanelli will represent BetRivers on various shows, both within and outside the sportsbook’s network. This includes appearing in commercials on radio and TV and participating in meet and greets at select sporting events in Philadelphia. By leveraging Missanelli’s expertise and popularity, BetRivers aims to attract and engage a broader audience of sports bettors.
Excitement Surrounding the Partnership:
Richard Schwartz, CEO of Rush Street Interactive, expressed his enthusiasm about Mike Missanelli joining the BetRivers family of brand ambassadors and podcast hosts. Schwartz acknowledged Missanelli’s influence in the Philadelphia sports scene and believes his passionate personality and seasoned sports tips will enhance the betting experiences of BetRivers’ customers. This partnership allows Missanelli to share his love for Philadelphia sports in new ways, providing valuable insights to bettors both in his home state and in other markets where Rush Street Interactive operates.
Expanding the Brand Ambassador Network:
The appointment of Mike Missanelli follows Rush Street Interactive’s strategy of collaborating with well-known personalities in the sports industry. The company recently signed a brand and content deal with Canadian sports broadcaster Natasha Staniszewski, who will create content and represent the BetRivers brand in Ontario and US markets. Moreover, Rush Street Interactive partnered with New York sports broadcasting legend Mike Francesa and former Chicago Bulls basketball star Joakim Noah, further expanding its network of brand ambassadors.
BetRivers’ Live Dealer Offering in West Virginia:
In addition to its ambassadorial appointments, BetRivers achieved another milestone by becoming the first operator to launch Evolution Gaming’s live dealer offering in West Virginia. The popular live dealer games, such as blackjack, lightning roulette, baccarat, ultimate Texas hold’em, and three card poker, are now available to BetRivers’ customers through its website and Android app. This addition enhances the online gambling experience, providing players with the closest possible simulation of playing in a land-based casino.
The appointment of Mike Missanelli as a brand ambassador and podcaster for BetRivers strengthens the company’s presence in the competitive sports betting market. With Missanelli’s expertise and extensive background in the Philadelphia sports scene, BetRivers aims to provide an enhanced betting experience for its customers. Alongside other notable ambassadors, such as Natasha Staniszewski, Mike Francesa, and Joakim Noah, the brand is actively expanding its network of influential personalities. Moreover, BetRivers’ introduction of Evolution Gaming’s live dealer offering in West Virginia showcases its commitment to delivering an immersive and authentic online gambling experience.