DraftKings, a prominent sports betting and daily fantasy sports company, has initiated the Practice Safe Bets campaign to support the American Gaming Association’s (AGA) Responsible Gaming Education Month (RGEM) in September. The campaign aims to educate consumers about responsible sports betting, raise awareness of problem gambling, promote gaming literacy, and enhance employee training. With the involvement of notable personalities such as Tony Hawk and The Miz, DraftKings aims to deliver a fun and educational message about responsible gaming and the use of responsible gaming tools.
Promoting Responsible Gaming:
DraftKings’ Practice Safe Bets campaign draws inspiration from the public service announcements of the 90s and features renowned figures from the sports and entertainment industry. Tony Hawk, a former professional skateboarder, and The Miz, a professional wrestler, play a pivotal role in delivering the responsible gaming message to DraftKings’ audience. The commercial emphasizes the importance of responsible gaming practices, including setting limits and utilizing the responsible gaming tools provided by DraftKings.
Engaging Customers and Enhancing Awareness:
During September, DraftKings will offer a free-to-play pool, allowing players to participate and learn about responsible gambling. By checking their answers against DraftKings’ online Safer Play Portal, participants can gain insights and knowledge about responsible gaming. This interactive approach engages customers in a responsible gaming dialogue and encourages them to make informed decisions while enjoying their gaming experience.
Collaboration with BetBlocker for Safer Play:
Earlier this year, DraftKings announced a collaboration with BetBlocker, a responsible gaming and safer play charity. The collaboration aims to raise awareness of BetBlocker’s software and provide easy access to it. Players can utilize BetBlocker to set restrictions on their gaming activities across all devices at no cost. The software covers thousands of gaming sites, both regulated and unregulated, enabling individuals to manage their gaming behavior effectively.
Fubo Gaming’s Support for Responsible Gaming:
Fubo Gaming, another prominent player in the gaming industry, has also expressed its support for AGA’s Responsible Gaming Education Month. The company is incorporating responsible gaming messages across its social media channels and external-facing marketing assets. Additionally, Fubo Gaming has launched an internal campaign to ensure that responsible gaming practices are ingrained within the organization’s culture. By promoting responsible gaming, Fubo Gaming aims to provide a safe and enjoyable gaming environment for its customers.
MGM Resorts and BetMGM’s Involvement:
MGM Resorts and its sports betting platform, BetMGM, are actively participating in the Responsible Gaming Education Month campaign. As part of their commitment to player health and responsible gaming, the companies are utilizing RGEM as an additional platform to raise awareness and promote responsible gaming practices. By actively engaging with their communities, MGM Resorts and BetMGM aim to create a culture of responsible gaming and ensure the well-being of their customers.
DraftKings’ Practice Safe Bets campaign, launched in support of the American Gaming Association’s Responsible Gaming Education Month, showcases the company’s commitment to responsible gaming practices. With the involvement of notable personalities and the implementation of interactive initiatives, DraftKings seeks to educate its customers about responsible gambling and the use of responsible gaming tools. The collaboration with BetBlocker further reinforces DraftKings’ dedication to providing a safer play environment. Additionally, Fubo Gaming, MGM Resorts, and BetMGM’s active participation in the campaign highlights the industry’s collective efforts to promote responsible gaming and ensure a positive gaming experience for all.