In a groundbreaking move, BetMGM is set to open the first retail sportsbook in a National Football League (NFL) stadium at the State Farm Stadium, home of the Arizona Cardinals. The BetMGM Sportsbook, located on The Great Lawn, will be a two-story, 17,000-square-foot entertainment venue offering an unparalleled sports betting experience for fans. Equipped with state-of-the-art features, including more than 25 betting kiosks, a massive video wall, and numerous televisions, the sportsbook will operate on both event and non-event days. As part of the innovative design, during concerts, the sportsbook will transform into an outdoor amphitheater, hosting exciting events for audiences gathered on The Great Lawn. This groundbreaking endeavor aligns with BetMGM’s commitment to breaking barriers and revolutionizing fan entertainment.
BetMGM Sportsbook’s Features and Entertainment:
The BetMGM Sportsbook at State Farm Stadium is set to redefine the NFL stadium experience. Covering a vast 17,000 square feet, the two-story venue offers an array of entertainment options, including concert-hosting facilities and dining choices. With over 25 betting kiosks, fans will have convenient access to place wagers on their favorite games and events. The sportsbook boasts a stunning 265-square-foot video wall and 38 televisions, creating an immersive and engaging atmosphere for sports enthusiasts. During concerts, the venue will transform into an outdoor amphitheater, providing a unique and enjoyable space for events on The Great Lawn, further enhancing the fan experience.
BetMGM’s Vision for Engaging Fans:
BetMGM CEO Adam Greenblatt expressed his excitement about the sportsbook at State Farm Stadium, hailing it as a revolutionary addition unlike anything fans have experienced on game days. The innovative approach aligns with the Arizona Cardinals’ vision of exploring new avenues to entertain fans while ensuring responsible gaming practices. This partnership reflects BetMGM’s commitment to offering unique and engaging experiences for sports fans and reinforces their position as a key player in the gaming industry.
Cardinals’ Forward-Thinking Approach:
Cardinals owner Michael Bidwill echoed the sentiment of pride and excitement, emphasizing that the State Farm Stadium sportsbook is a groundbreaking amenity that offers an innovative year-round experience for fans. The Cardinals are the first NFL team to provide this type of unprecedented offering, showcasing their commitment to engaging with existing and potential fans in a fun, entertaining, and responsible manner.
BetMGM’s Multi-Year Partnership with Kansas City Chiefs:
Further expanding its presence in the NFL, BetMGM has signed a multi-year partnership to become one of the Kansas City Chiefs’ premier sports betting partners. The agreement includes prominent signage inside GEHA Field at Arrowhead Stadium, coupled with extensive content featuring across the Chiefs’ digital channels. This collaboration strengthens BetMGM’s ties to the NFL and demonstrates the brand’s commitment to elevating the fan experience across the league.
Participation in Responsible Gaming Education Month:
MGM Resorts and BetMGM are actively participating in the American Gaming Association’s (AGA) Responsible Gaming Education Month, emphasizing the importance of consumer education, community collaboration, and enhanced employee training in promoting responsible gaming practices. Through their social media channels, MGM Resorts will share valuable information on responsible gaming, reflecting the company’s commitment to fostering a safe and enjoyable gaming environment for all patrons.
Arizona’s Sports Betting Performance:
In June, Arizona’s sports betting handle amounted to $319 million, marking a 31% decrease from May’s record-breaking $461.4 million. Despite the dip in handle, Arizona ranked 6th nationally in terms of the size of its betting activity, showcasing the state’s prominence in the sports betting market. Almost 99% of bets were made online, with FanDuel Sportsbook leading the market with a 32.9% share and DraftKings Sportsbook following closely behind. BetMGM also enjoyed significant success, solidifying its position as a key player in the Arizona sports betting landscape.
BetMGM’s groundbreaking sportsbook at State Farm Stadium marks a significant leap forward in fan engagement and entertainment in the NFL. The innovative two-story venue with state-of-the-art features and event hosting capabilities reflects BetMGM’s dedication to revolutionizing the gaming experience for fans. The partnership with the Arizona Cardinals demonstrates the team’s forward-thinking approach to fan engagement, setting a new standard for NFL stadiums. Additionally, BetMGM’s multi-year partnership with the Kansas City Chiefs further solidifies the company’s position as a key player in the league. Emphasizing responsible gaming, MGM Resorts and BetMGM’s participation in the AGA’s Responsible Gaming Education Month reflects their commitment to fostering a safe and enjoyable gaming environment. Despite fluctuations in Arizona’s sports betting handle, the state remains a prominent player in the sports betting market, attracting major operators like BetMGM to contribute to its thriving gaming ecosystem.