DraftKings, a renowned sports betting and media company, has teamed up with Amazon to become a sponsor for Thursday Night Football (TNF) on Prime Video. This multi-year agreement will see DraftKings providing pregame content every Thursday throughout the NFL season. The TNF broadcasts on Prime Video will feature DraftKings integrations, including odds and sports betting insights, enhancing the viewers’ experience. As DraftKings expands its offerings, it continues to prioritize responsible gambling with the launch of the “Practice Safe Bets” campaign in support of Responsible Gaming Education Month. Additionally, the company’s collaboration with Simplebet brings new opportunities for sportsbook app users to engage with college football betting. Let’s explore the details of these exciting developments.
DraftKings’ Sponsorship of Thursday Night Football on Prime Video
In a strategic move to further expand its presence in the sports entertainment landscape, DraftKings has secured a multi-year sponsorship deal with Amazon for Thursday Night Football on Prime Video. Throughout the 2022 NFL season, DraftKings’ pregame content, including odds and sports betting insights, will be integrated into all 15 TNF games, providing viewers with valuable information and an enhanced experience. The collaboration with Amazon, a leading technology brand known for its innovative approach to live content, allows DraftKings to reach millions of viewers and solidify its position in the sports betting market.
Responsible Gambling Initiative: Practice Safe Bets Campaign
DraftKings demonstrates its commitment to responsible gambling by launching the Practice Safe Bets campaign, coinciding with the American Gaming Association’s Responsible Gaming Education Month (RGEM) in September. The campaign aims to educate consumers about responsible sports betting, raise awareness of problem gambling, promote gaming literacy, and enhance employee training. By prioritizing responsible gambling practices, DraftKings ensures that its customers can enjoy the excitement of sports betting in a safe and responsible manner.
Expansion of College Football Offerings on DraftKings Sportsbook App
In partnership with Simplebet, DraftKings has expanded its college football offerings on the sportsbook app. Users in eligible US states can now bet on an impressive selection of “100,000 plays” across 85 college football games. The addition of innovative wagering options such as Next Play, Current Drive & Next Drive Outcome, and Current Drive enhances the in-play betting experience for users, providing differentiated content and potential incremental growth for the company.
DraftKings’ collaboration with Amazon for Thursday Night Football sponsorship represents a significant milestone in the company’s efforts to diversify its product offerings and reach a broader audience. The integration of DraftKings content, including odds and sports betting insights, enhances the viewing experience for football enthusiasts during TNF broadcasts on Prime Video. Concurrently, the company’s commitment to responsible gambling through the Practice Safe Bets campaign ensures that customers can engage in sports betting responsibly and with peace of mind. Furthermore, the partnership with Simplebet to expand college football offerings on the sportsbook app opens up exciting new opportunities for users to engage with the game and elevate their betting experience. As DraftKings continues to innovate and prioritize responsible gambling practices, its position as a leading sports betting and media company is further solidified in the dynamic world of sports entertainment.