Bragg Gaming Group, a leading igaming technology and content provider, and Bally’s Interactive, the digital arm of Bally’s Corporation, have signed a significant content development agreement. This collaboration aims to enrich the offerings of Bally’s Interactive online brands, including renowned casinos like Virgin Casino, JackpotJoy, and Vera&John. By integrating Bragg’s proprietary slots studios, such as Atomic Slot Lab and Indigo Magic, alongside a diverse selection of exclusive third-party titles from Bragg’s portfolio, the partnership seeks to strengthen its presence in key regulated markets, particularly in the UK and the US.
Enhancing Content Diversity and Reach:
Bragg Gaming’s renowned proprietary slots studios, Atomic Slot Lab and Indigo Magic, are set to captivate players with unique and engaging gaming experiences. Their inclusion in Bally’s Interactive online brands promises to attract players and foster greater player engagement in the global iGaming markets.
Moreover, this strategic partnership also opens the door to the distribution of titles through Bragg’s Remote Game Server from select third-party partner studios of Bally’s Interactive. This move serves as an exclusive distribution channel for sought-after igaming content from acclaimed developers like Gaming Arts and King Show Games. The collaboration aims to expand the diversity of offerings available to players, further solidifying Bragg Gaming Group’s position as an industry leader.
Prospects for Growth and Expansion:
Both Bragg Gaming Group and Bally’s Interactive have demonstrated robust growth in recent times, making this alliance an exciting prospect for both parties. The integration of Bragg’s popular games into Bally’s Interactive online brands across various jurisdictions worldwide is expected to yield substantial economic returns for the companies.
Furthermore, this collaboration also presents Bragg Gaming with an opportunity to bolster its portfolio of high-quality, exclusive third-party titles. By curating an extensive collection of engaging games, Bragg aims to establish a stronger presence in key regulated markets. The partnership allows for future expansion, with the potential addition of more studios, thereby providing players with even more content variety.
CEO’s Perspective:
Yaniv Sherman, the Chief Executive Officer of Bragg Gaming Group, expressed his enthusiasm for the partnership, praising Bally’s Interactive for its ability to recognize quality game development studios that appeal to players. Sherman highlighted the strategic importance of bringing proprietary content and exclusive third-party titles to Bally’s Interactive brands worldwide. The goal is to cater to player preferences and deliver content that drives engagement.
Bally’s Interactive’s President, Robeson Reeves, echoed Sherman’s sentiments, emphasizing the importance of speed and simplicity in delivering games to new markets. The collaboration with Bragg Gaming, a rapidly growing industry leader, aligns with Bally’s Interactive’s commitment to providing high-quality entertainment and ensuring mutual success for both companies.
Expanding the Fuze Engagement Product to Sportsbook:
In addition to the content development agreement, Bragg Gaming Group has recently expanded its player engagement and gamification product, Fuze, to its sportsbook product. Previously available for online casino content, Fuze now enables operators to leverage event-driven betting demand with targeted gamified promotions in real-time. This enhanced toolset enhances the promotion of specific sporting events and can also be utilized for loyalty programs, further enriching the overall gaming experience for players.
The strategic partnership between Bragg Gaming Group and Bally’s Interactive holds great promise for the world of igaming. By integrating Bragg’s proprietary slots studios and exclusive third-party titles into Bally’s Interactive online brands, the collaboration aims to attract players and enhance player engagement across regulated markets. The potential for further expansion and the inclusion of more studios ensures a continuous flow of exciting content for players globally. With the addition of Fuze to the sportsbook product, Bragg Gaming Group further solidifies its commitment to providing cutting-edge player engagement and gamification tools, ensuring an unparalleled gaming experience for its customers. The future looks bright for this dynamic duo as they embark on a journey of mutual success and innovation in the world of igaming.