Press Release – The Indianapolis Colts have made an exciting announcement regarding the launch of their new free-to-play “Pick Six” predictor game, presented in partnership with Caesars Sportsbook. This engaging game is now available to fans in the U.S. through the official Colts’ Mobile App and Colts.com/PickSix. The collaboration with Genius Sports, a renowned data, technology, and broadcast partner, has elevated the fan experience by integrating sports, betting, and media into a seamless ecosystem.
Enhancing Fan Engagement:
The “Pick Six” predictor game aims to enhance the anticipation leading up to every Colts game by challenging fans with a series of questions related to team and player performance. Fans will have the opportunity to go head-to-head with each other, earning points for accurate predictions that contribute to weekly and season-long leaderboards. With the incorporation of official odds from Caesars Sportsbook into select questions, the game promises to provide a highly engaging and interactive fan experience throughout the upcoming NFL season.
The Role of Genius Sports:
Genius Sports, the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data, and official sports betting data feed, played a crucial role in developing the “Pick Six” predictor game. As a leading provider of data-driven fantasy, trivia, and pick ’em games, Genius Sports has established itself as a trusted free-to-play partner for major sports leagues such as the NFL, NBA, MLB, and FIFA. Their expertise in bridging the gap between sports and technology has been instrumental in creating immersive and interactive fan experiences.
A Compelling Element for Colts Fans:
Roger VanDerSnick, Colts’ Chief Sales & Marketing Officer, expressed excitement about the “Pick Six” game, highlighting its appeal as a compelling element for engaging with fans in a fun and unique way. By integrating their partner, Caesars Sportsbook, the Colts aim to offer fans an interactive experience that tests their Colts knowledge throughout the season. The game serves as a testament to Genius Sports’ ability to enhance the overall fan engagement and provide a platform for fans to actively participate in the sport they love.
Driving the Convergence of Sports, Betting, and Media:
Josh Linforth, MD of Media & Engagement at Genius Sports, lauded the partnership with the Indianapolis Colts as another successful case study of how Genius Sports is driving the convergence of sports, betting, and media to benefit their partners. By bringing together the Colts and Caesars Sportsbook in a unified ecosystem, Genius Sports has exemplified its commitment to revolutionizing the sports entertainment landscape.
With the launch of the “Pick Six” predictor game, the Indianapolis Colts have demonstrated their dedication to providing an enhanced fan experience. By collaborating with Genius Sports and Caesars Sportsbook, the Colts have created a dynamic and interactive platform that allows fans to be a part of the game in a whole new way. As technology continues to transform the sports industry, partnerships like these will pave the way for more innovative and immersive fan experiences.