PointsBet, a leading sportsbook operator, has entered into a five-year betting partnership with 1/ST Technology, a division of the North American thoroughbred horse racing company Stronach Group. This collaboration aims to integrate horse racing betting products and content solutions within the PointsBet sportsbook app. With a focus on advancing the horse racing category and introducing advance deposit wagering (ADW) in select US states, PointsBet is poised to offer an interactive and dynamic horse betting experience to its customers. Additionally, PointsBet has expanded its footprint in the US sports betting market, recently launching in Louisiana and partnering with Riverboat on the Potomac to open a sportsbook in Maryland.
PointsBet and 1/ST Technology Unite for Horse Racing Betting:
In a strategic move to capitalize on the growing popularity of horse racing alongside sports betting in the US, PointsBet has partnered with 1/ST Technology. The collaboration will enable PointsBet to integrate horse racing betting products and content within its sportsbook app, providing customers with a diverse and engaging betting experience.
Five-Year Deal and Advance Deposit Wagering (ADW) Expansion:
The betting partnership spans five years and is facilitated through PointsBet’s subsidiary, Premier Turf Club. PointsBet will leverage Premier Turf Club’s licenses to offer ADW in states where the sportsbook app is not currently available. This move will allow PointsBet to operate its ADW business, scheduled to launch in 2023, offering customers a seamless betting platform for horse racing.
Horse Racing’s Potential for Further Expansion:
PointsBet’s CEO, Sam Swanell, sees significant growth potential for horse racing as the industry shifts from traditional brick and mortar to digital platforms. With the expertise in the Australian racing market and the strategic partnership with 1/ST Technology, PointsBet is poised to introduce an innovative horse betting experience to its extensive US sports betting database.
Emphasis on Dynamic and Interactive Betting:
The collaboration with 1/ST Technology brings a dynamic and interactive horse betting experience to PointsBet’s customers. With a market-leading portfolio of racing products and services, PointsBet aims to offer cost-effective promotions and marketing to enhance customer engagement and foster loyalty.
Expansion into New US States:
PointsBet continues its expansion in the US sports betting market by securing approval from the Louisiana Gaming Control Board. With Louisiana becoming the 12th operational state for PointsBet’s sports betting product, the company reinforces its commitment to reaching a broader audience of sports enthusiasts.
PointsBet and Riverboat on the Potomac Team Up in Maryland:
Adding to its expansion efforts, PointsBet has partnered with Riverboat on the Potomac to open a sportsbook in Maryland. Situated in Colonia Beach, the gaming space is a certified Minority Business Enterprise (MBE). This strategic move aligns with the launch of the NFL, NCAA Football, NBA, and NHL seasons.
PointsBet’s strategic partnership with 1/ST Technology marks a pivotal moment in the evolution of horse racing and sports betting in the US. By integrating horse racing betting products and content solutions, PointsBet aims to offer its customers an immersive and engaging betting experience. Moreover, the expansion into new US states and collaboration with Riverboat on the Potomac in Maryland further solidifies PointsBet’s position as a leading sportsbook operator in the country. As the industry continues to evolve, PointsBet remains committed to providing innovative betting opportunities and establishing its presence in the dynamic and ever-growing US sports betting landscape.