The Queen Casino & Entertainment, formerly CQ Holding Company, Inc., has unveiled plans to expand SYNKROS®, Konami Gaming, Inc.’s renowned casino management system, to its third property in the multi-site portfolio. The historic Belle of Baton Rouge casino in Baton Rouge, Louisiana, will be equipped with SYNKROS, joining sister properties DraftKings at Casino Queen and Casino Queen Marquette in adopting the award-winning system. The casino recently received approval from the Louisiana Gaming Control Board for a $35 million expansion project that includes relocating the gambling floor ashore and introducing a sportsbook, sports bar, café, oyster bar, cruise line dock access, and hotel renovation. With the implementation of SYNKROS, guests at Belle of Baton Rouge will have access to an array of exciting loyalty rewards and personalized bonuses, enhancing their overall entertainment experience.
SYNKROS Powers Expansion Project at Belle of Baton Rouge
The Queen Casino & Entertainment is strategically expanding its SYNKROS system to Belle of Baton Rouge to enhance its entertainment offerings and drive long-term success. The $35 million expansion project, recently approved by the Louisiana Gaming Control Board, will transform the property into a vibrant destination with a new gambling floor, sportsbook, sports bar, café, oyster bar, cruise line dock access, and hotel renovation. SYNKROS’ advanced tools, robust integrations, and unparalleled reliability make it the ideal choice to support the casino’s ambitious goals.
Success Stories with SYNKROS at Sister Properties
Having previously implemented SYNKROS at DraftKings at Casino Queen and Casino Queen Marquette, The Queen Casino & Entertainment has experienced significant success with the award-winning system. The proven track record of SYNKROS has propelled the company to extend its use to the historic Belle of Baton Rouge. The positive results from the sister properties indicate the potential for similar accomplishments in Baton Rouge.
Enhanced Guest Experience with SYNKROS
With SYNKROS’ deployment at Belle of Baton Rouge, guests will enjoy an enhanced entertainment experience. The casino will offer a variety of loyalty rewards, such as random drawings, tournament opportunities, and floor-wide progressive bonuses tailored to individual preferences and spending habits. Notably, rewards can also be earned through non-gaming loyalty activities, further increasing guest engagement and satisfaction.
Konami Gaming’s Excitement for the Expansion Project
Tom Jingoli, Executive Vice President, and Chief Operating Officer at Konami Gaming, Inc., expressed enthusiasm for the collaboration with The Queen Casino & Entertainment. Konami’s commitment to providing top-notch player conveniences and leading-edge technology aligns perfectly with the casino’s expansion project. The partnership aims to position Belle of Baton Rouge as a premier riverfront destination, offering an unforgettable gaming and entertainment experience.
The Queen Casino & Entertainment’s decision to expand SYNKROS to the historic Belle of Baton Rouge marks a pivotal moment in the casino’s journey towards providing exceptional entertainment experiences. With a $35 million expansion project underway, the addition of SYNKROS is set to elevate the guest experience to new heights. The loyalty rewards and personalized bonuses offered through SYNKROS will contribute to an engaging and enjoyable visit for patrons. With Konami Gaming’s support, Belle of Baton Rouge is poised to become a top-tier riverfront destination, leaving a lasting impression on guests and securing a position of long-term success in the competitive gaming industry.