Online casino brand PlayStar has recently inked a strategic partnership with GF Gaming, the owner of Famous Bonanza and Easy Street Casinos, to secure access to Colorado’s soon-to-be-legalized online casino market. The collaboration comes as PlayStar expands its presence in the US, with market access already secured in New Jersey, Pennsylvania, and Indiana. The company aims to provide an exceptional online casino experience to players while supporting the local community through promotions and partnerships.
PlayStar’s Growth Path in the US
With market access secured in multiple states, including New Jersey, Pennsylvania, Indiana, and now Colorado, PlayStar is on a trajectory of continuous growth in the US online gambling market. The company’s innovative and successful launch in New Jersey has garnered attention, and they are actively seeking further market access opportunities, with more announcements expected in the future.
GF Gaming’s Confident Partnership
GF Gaming’s decision to partner with PlayStar in Colorado was influenced by the brand’s track record of success and innovation in New Jersey. Recognizing PlayStar’s commitment to supporting the local community through promotions and partnerships, GF Gaming believes that the brand is the perfect online partner to deliver a first-class online casino experience to players in the state.
PlayStar’s Expansion Plans
Beyond Colorado, PlayStar is continuously expanding its presence in the US online gambling landscape. The recent partnership with Caesars Entertainment secured market access in Indiana, where sports betting is currently the only form of online gambling allowed. PlayStar has made its debut in the US with the launch of its online casino in New Jersey and plans to enter the Pennsylvania market later in 2022, pending licensing approval.
Colorado’s Booming Sports Betting Market
Colorado’s sports betting handle reached an impressive $290.1 million in August, reflecting a 12.3 percent increase from the previous month and a significant 36.9 percent year-on-year growth. The state’s online betting market remains dominant, with 99 percent of bets being placed online. Notably, baseball emerged as the most popular sport for betting in August, followed by tennis and football. Colorado is one of the seven states that have surpassed a $3 billion handle for the calendar year.
PlayStar’s partnership with GF Gaming represents a strategic move to gain access to Colorado’s promising online casino market. With market access already secured in several states and more expansions on the horizon, PlayStar is poised to establish itself as a prominent player in the US online gambling industry. As the market continues to evolve, Colorado’s booming sports betting sector sets a promising stage for PlayStar’s entry into the online casino arena in the state.