Evolution, a prominent player in the gaming industry, is making its highly anticipated debut at G2E Las Vegas, marking a significant milestone for the company’s growth in the North American market. Jeff Millar, the commercial director of North America at Evolution, sat down with Focus Gaming News for an exclusive interview to shed light on the company’s prospects and future plans. With a focus on expanding its digital platforms and elevating the live dealer gaming experience, Evolution is poised to revolutionize the US online casino landscape.
Evolution’s Prominent Presence in North America:
Over the last three years, Evolution has made remarkable strides in the North American market, establishing itself as a leading player in the iGaming industry. With a dedicated team of over 2,000 employees and five live casino studios in Canada and the US, Evolution’s footprint in the region continues to grow. Now, the company aims to take center stage at G2E Las Vegas, a pivotal event in the gaming calendar, to showcase its achievements and solidify its position as a frontrunner in the market.
Key Messages for G2E Las Vegas:
Evolution seeks to convey three key messages at G2E Las Vegas. First, it assures customers of its commitment to enter every new market that opens in the US and Canada right from day one, reinforcing its dedication to expansion. Second, the company emphasizes its ongoing efforts to enrich its product portfolio through the development of live studios and strategic acquisitions of prominent game suppliers like Big Time Gaming and Nolimit City. Lastly, Evolution highlights its “One Stop Shop” integration layer, simplifying operators’ access to the company’s extensive library of content.
Progress of Online Casinos in the US:
As more states in the US legalize online casino gaming, Evolution recognizes the immense growth potential in the market. The company’s vast catalogue of game titles, already established in Europe, presents a significant opportunity to introduce players in the US to exciting new gaming experiences. Operators, keen on differentiation, leverage Evolution’s innovative tools to customize live dealer environments and RNG-based games, enhancing their brand identity and offering a unique player experience.
Thriving Live Dealer Games Vertical:
Evolution’s renowned live dealer products are at the forefront of the US gaming market, providing players with authentic and immersive gaming experiences. The company’s strategy involves rolling out core live casino games, such as Blackjack, Roulette, Baccarat, and Craps, followed by the introduction of thrilling variants, like Lightning Roulette and Lightning Blackjack. These variants feature additional bonusing, prize multipliers, and enhanced graphics, elevating the overall gaming experience.
Evolution’s Roadmap for the Future:
Evolution’s roadmap for the future remains focused on releasing its classic portfolio of games to US operators. As the online casino market expands, the company aims to facilitate a seamless transition for players from land-based casinos to the online world, offering captivating and distinctive game products. Moreover, Evolution is set to embark on a new venture in the US market, introducing its popular game shows, a category that has witnessed immense success in Europe.
Evolution’s debut at G2E Las Vegas marks an exciting chapter in the company’s journey towards transforming the US online casino landscape. With a firm foothold in the North American market, a commitment to innovation, and a dedication to providing unique player experiences, Evolution is poised for limitless growth potential. As more states embrace online gaming, the company’s vision of creating “world firsts” and delivering immersive game products positions Evolution as a trailblazer in the US gaming industry.