Greentube, the digital gaming and entertainment division of NOVOMATIC, continues its growth strategy in North America with the acquisition of US-based development studio Present Creative. The move marks a significant step for Greentube in bolstering its presence in the US market, where it has been making strides over the past year. With the addition of Present Creative’s talented team and innovative game content, Greentube aims to enhance its local product offering and solidify its position as a leading supplier in the region.
Present Creative: A Perfect Fit for Greentube’s Vision:
Present Creative, a reputable development studio in the iGaming and iLottery sectors, brings a wealth of experience and creativity to Greentube’s expanding portfolio. With expertise in real money and casual gaming, the studio has successfully crafted original and innovative games, some of which have received approval from the Michigan State Lottery for release. The acquisition of Present Creative aligns perfectly with Greentube’s vision to enrich its game offerings with unique, locally-tailored content.
Boosting Capabilities and Speed to Market:
By integrating Present Creative into its operations, Greentube gains access to a dedicated team focused on game design and sales in the US. This talented workforce will contribute to accelerating the development processes, enabling Greentube to expedite its content roadmap and bring exciting new games to market swiftly. With this strategic move, Greentube aims to elevate the player experience, providing tailored content that resonates with the North American audience.
Greentube’s Growing Footprint in North America:
Since entering the US market in September 2021, Greentube has been making significant strides. The company is now live in both New Jersey and Michigan, with ambitious plans to expand further in North America. The recent acquisition of a license to operate in the Canadian province of Ontario signals Greentube’s determination to establish itself as a leading supplier in the region.
Michael Bauer’s Vision for Greentube’s Expansion:
Michael Bauer, CFO/CGO at Greentube, emphasizes the importance of the US market and the company’s ambitious plans for growth in the region. With Present Creative’s expertise and understanding of the intricacies of the North American market, Greentube aims to add a local touch to its games, further enhancing player engagement and satisfaction. The acquisition marks a significant milestone in Greentube’s journey to become a dominant player in the US gaming industry.
Present Creative’s Excitement for the Future:
Ben Sutherland, CEO and Co-Founder at Present Creative, expresses excitement about joining the Greentube family. The acquisition opens doors for Present Creative to expand its development processes and take its content to new heights. The collaboration with Greentube presents a fantastic opportunity for Present Creative to work closely with a reputable operator network and deliver thrilling gaming experiences to local players.
Greentube’s acquisition of Present Creative signifies a strategic move to strengthen its position in the US gaming market. By integrating a talented development studio with a proven track record of creating engaging and innovative games, Greentube aims to enhance its local product offering and cater to the preferences of North American players. As the company continues its expansion in the region, the partnership with Present Creative sets the stage for an exciting future in the US gaming landscape.