OnAir Entertainment, a leading live casino supplier, is gearing up to enter the US market in 2023 with planned launches in five states. With a proven track record in the Canadian province of Ontario, the company aims to expand its North American presence by offering localised content tailored to the preferences of US players. OnAir’s chief commercial officer, Simon Field, highlights the company’s commitment to innovation and its unique portfolio of state-of-the-art live casino products. With the US gaming market evolving rapidly, OnAir is poised to lead the way with its world-class solutions and successful track record in other regulated markets.
OnAir’s Success and Expansion Plans:
Since 2021, OnAir Entertainment has garnered significant success by delivering a diverse and proven portfolio of live casino content to some of the world’s largest iGaming brands. Building on this success, the company now seeks to expand into the lucrative US market with launches planned in five states in 2023. OnAir’s entry into the regulated gambling market in Ontario serves as a testament to its capabilities and showcases its ability to adapt its offerings to meet the demands of different jurisdictions.
OnAir’s Differentiated Live Casino Content:
OnAir Entertainment stands out in the industry due to its innovative approach and commitment to creating unique live casino products. The company boasts a roadmap of US market-specific content that sets it apart from other suppliers. By offering tailored gaming experiences that resonate with American players, OnAir aims to position itself as a top choice for forward-thinking operators seeking cutting-edge live casino solutions.
Oliver Reid’s Vision for North America:
Oliver Reid, the OnAir managing director for North America, exudes confidence in the company’s potential to lead the US live casino market. With extensive experience in successful multi-studio and innovative game rollouts for major brands in regulated US markets, Reid believes that OnAir is perfectly positioned to deliver world-class solutions and top-notch gaming experiences to US operators. By leveraging proven products and technologies, OnAir aims to provide US brands with exceptional gaming content.
Industry-Led Responsible Gaming Standards:
As the US online gaming market expands, industry giants such as Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International have taken a proactive approach to responsible gaming. These major operators have made a 12-point pledge with principles that they recommend as industry benchmarks. This commitment to responsible gaming aligns with OnAir Entertainment’s dedication to delivering a safe and enjoyable gaming environment for players.
OnAir Entertainment’s strategic move to enter the US market with localised content reflects the company’s dedication to innovation and delivering exceptional live casino experiences. As the US gaming landscape continues to evolve, OnAir is set to make a significant impact with its world-class solutions and successful track record in other regulated markets. The company’s commitment to responsible gaming aligns with industry standards, ensuring that players can enjoy their gaming experiences responsibly. With its unique portfolio of state-of-the-art live casino products, OnAir Entertainment is well-positioned to become a major player in the US gaming industry.