Caesars Entertainment is embarking on a remarkable transformation of Bally’s Las Vegas, rebranding it as Horseshoe Las Vegas. As part of this exciting transition, the venue recently unveiled its newest attraction, “The Arcade.” Designed by Aria Group, this 7,000-square-foot gaming paradise offers over 80 supersized games, including Skee-Ball, air hockey, virtual reality experiences like King Kong and Mission Impossible, and much more. The cashless system at The Arcade ensures seamless transactions, while an upcoming bar adds to the electrifying atmosphere. The rebranding efforts extend beyond The Arcade, with extensive renovations underway throughout the property, promising an exceptional experience for visitors. In addition to this transformation, Caesars Entertainment has made significant investments in its Las Vegas resorts, including the acquisition of Tropicana Las Vegas from Penn Entertainment and Gaming and Leisure Properties in a monumental deal worth $148 million.
Horseshoe Las Vegas Unveils The Arcade: An Unforgettable Gaming Experience
The recent unveiling of The Arcade at Horseshoe Las Vegas marks a significant milestone in the venue’s rebranding journey. Boasting over 80 supersized games and virtual reality experiences, The Arcade promises an electrifying atmosphere that captivates guests. With a cashless system, players can conveniently load cards using credit cards or cash, accumulating points to redeem exciting prizes. As The Arcade continues to attract thrill-seekers of all ages, a new bar will soon be introduced, offering a delightful selection of draft and bottled beer, wine, and cocktails. The addition of The Arcade is part of a multimillion-dollar renovation set to elevate the entire property by the year’s end.
Embracing the Horseshoe Las Vegas Transformation
Caesars Entertainment’s vision for transforming Bally’s Las Vegas into Horseshoe Las Vegas has been a focal point since January. This rebranding effort encompasses renovations that extend from the casino floor to the building exterior, promising a rejuvenated and modernized experience for guests. Horseshoe Las Vegas occupies a prime location on the Las Vegas Strip, at the corner of Flamingo Rd, making it a prominent attraction for visitors seeking top-tier entertainment and gaming offerings.
Caesars Entertainment’s Commitment to Excellence
The transformation of Bally’s into Horseshoe Las Vegas is just one part of Caesars Entertainment’s commitment to elevating its Las Vegas resorts. The company has been investing heavily in its properties, with notable improvements such as a new entrance to Caesars Palace, substantial investments in casino floors and gaming technology, and strategic partnerships with renowned entertainers and restaurants. These initiatives aim to create unforgettable experiences for guests, further solidifying Caesars Entertainment’s status as a leading player in the Las Vegas hospitality and entertainment industry.
Major Acquisition: Bally’s Acquires Tropicana Las Vegas
In addition to its transformation efforts, Bally’s is making waves in the industry with a significant acquisition. The company is acquiring Tropicana Las Vegas from Penn Entertainment and Gaming and Leisure Properties in a deal valued at an impressive $148 million. This strategic move further solidifies Bally’s position as a key player in the competitive Las Vegas market, opening up new opportunities for growth and expansion.
Caesars Entertainment’s ambitious rebranding of Bally’s Las Vegas into Horseshoe Las Vegas has already begun to make its mark, with the introduction of the thrilling new attraction, The Arcade. This state-of-the-art gaming paradise, complete with supersized games and virtual reality experiences, is set to elevate the overall guest experience. As Caesars Entertainment continues its multimillion-dollar renovation efforts throughout the property, visitors can look forward to a rejuvenated and modernized destination on the bustling Las Vegas Strip. The company’s unwavering commitment to excellence extends beyond Horseshoe Las Vegas, with substantial investments in its Las Vegas resorts and a significant acquisition, solidifying its position as a major player in the industry.