A strategic partnership has been forged between developer Aruze Gaming America and casino games manufacturer Play Synergy. The two leading companies have entered into a licensing agreement to bring Aruze’s suite of titles for Class II and Historical Horse Racing (HHR) to North American jurisdictions, featuring Play Synergy’s innovative Speed and Hyper Speed cabinets. This collaboration aims to introduce popular and award-winning game themes to new markets, expanding the reach of both companies in the gaming industry.
Aruze Gaming America’s Strategic Move:
Aruze Gaming America, a prominent developer in the gaming sector, has identified an opportunity to reach new audiences through the Class II and Historical Horse Racing markets. By partnering with Play Synergy, the company gains access to a broader North American customer base, allowing it to showcase its best and most exciting titles to a wider audience of gamers and gamblers. The strategic decision to venture into Class II and HHR is expected to enhance Aruze’s presence in the industry.
Play Synergy’s Focus on Content:
Play Synergy, known for manufacturing and distributing casino games, recognizes the significance of content in the Class II and HHR segments. The partnership with Aruze gives Play Synergy immediate access to a vast library of popular game themes and introduces themes that have not yet been explored in the Class II and HHR markets. By leveraging Aruze’s portfolio, Play Synergy aims to strengthen its position in the industry and offer a diverse range of gaming experiences to its customers.
The Speed and Hyper Speed Cabinets:
Play Synergy’s Speed and Hyper Speed cabinets play a pivotal role in this collaboration, serving as the platform to showcase Aruze’s suite of titles. These cabinets are designed to provide an immersive gaming experience, featuring cutting-edge technology and enhanced graphics. With Aruze’s engaging games integrated into these cabinets, players can expect an elevated level of excitement and entertainment.
Aruze Gaming America’s Recent Appointments:
Aruze Gaming America has made notable appointments to drive its marketing and igaming initiatives. Lesley Hodges has been appointed as the senior director of marketing, taking on the responsibility of developing and implementing the company’s marketing strategies. This move emphasizes Aruze’s commitment to effectively promoting its products and expanding its market reach. Additionally, the company has welcomed Kurt Hansen as the vice president of igaming, signaling its intent to tap into the growing online gaming sector.
The licensing agreement between Aruze Gaming America and Play Synergy marks a strategic partnership aimed at expanding their presence in the gaming industry. By leveraging Play Synergy’s Speed and Hyper Speed cabinets, Aruze’s suite of titles will now be accessible to Class II and HHR markets across North America. This collaboration not only brings together two leading companies but also provides players with an array of exciting gaming experiences. As Aruze continues to strengthen its marketing and igaming efforts, the company’s partnership with Play Synergy is set to unlock new opportunities and captivate gamers and gamblers alike.