Design Works Gaming (DWG) has successfully extended its collaboration with BetMGM, furthering its entry into the Michigan market. This marks the second state for DWG’s operations in the US, following its successful launch in New Jersey. BetMGM casino players can now enjoy DWG’s popular product line, LuckyTap, which features engaging titles like Double Fancy 7s and 10X Fortune. With licenses in Connecticut, Michigan, New Jersey, and Pennsylvania, DWG aims to make a significant impact in US-regulated iGaming jurisdictions.
DWG’s Success in New Jersey and Entry into Michigan:
Following a remarkable reception in New Jersey, DWG is enthusiastic about venturing into Michigan, a key US state for the company’s expansion strategy. DWG CEO Troy Zurawski expressed excitement about collaborating with BetMGM, the state’s largest operator. The partnership between DWG and BetMGM has yielded fruitful results in New Jersey, fostering a dedicated approach to crafting an unparalleled player experience. The introduction of LuckyTap’s captivating games to the Michigan market aims to replicate the success achieved in New Jersey.
BetMGM’s Innovation with Lions Deluxe Slot Game:
BetMGM continues to innovate in Michigan with the launch of the Lions Deluxe slot game in its online casino. The collaboration with supplier Everi Digital demonstrates BetMGM’s commitment to providing players with an exceptional gaming experience. This venture is a part of BetMGM’s sports betting partnership with the Detroit Lions, where the brand has engaged in broadcast promotions, digital marketing, and stadium signage at Ford Field. The Lions Deluxe slot game stands as a testament to the creativity and dedication BetMGM invests in its products and partnerships.
Michigan’s Soaring iGaming and Sports Betting Revenue:
Michigan’s commercial and tribal operators reported a combined gross online gaming and sports betting revenue of $176.5 million in September, showcasing a 14% increase from August’s $154.9 million and a substantial 40% surge compared to September 2021. Online gaming gross receipts amounted to $128.7 million, marginally down by 1.7% from August’s $130.9 million. However, gross sports betting receipts witnessed an impressive 99.3% surge, reaching $47.8 million from $24 million. These impressive revenue figures illustrate Michigan’s robust iGaming and sports betting market, further validating DWG and BetMGM’s strategic moves in the state.
Design Works Gaming’s successful partnership with BetMGM has paved the way for its entry into the Michigan market, enhancing the gaming experience for BetMGM casino players. DWG’s LuckyTap product line, featuring exciting titles like Double Fancy 7s and 10X Fortune, promises to captivate Michigan players as it did in New Jersey. BetMGM’s commitment to innovation is evident with the launch of the Lions Deluxe slot game, showcasing the brand’s dedication to providing top-notch gaming experiences. Michigan’s soaring iGaming and sports betting revenue further cements its position as a thriving market, offering immense opportunities for companies like DWG and BetMGM. As the partnership between DWG and BetMGM flourishes, the future of iGaming in Michigan looks promising, propelling the industry to new heights.