Parx Casino, situated in Bensalem, Pennsylvania, is ushering in a new era of convenience and security for its patrons through a strategic collaboration with Sightline Payments and Light & Wonder. The integration of Sightline’s Play+ and the Parx Wallet app, in conjunction with Light & Wonder’s advanced casino management system (CMS), marks a significant leap forward in the digital transformation of the gaming industry.
Enhancing Customer Experience:
Parx Casino, boasting an impressive 260,000-square-foot expanse, has taken a bold step to enhance its customer experience. With over 3,000 slot machines, nearly 200 table games, and a thriving 50-table poker room, Parx Casino’s partnership with Sightline Payments and Light & Wonder is set to redefine the way patrons engage with cashless gaming. The Parx Wallet app, powered by Sightline’s Play+, empowers players with a secure and efficient funding solution, seamlessly integrated with Light & Wonder’s state-of-the-art casino management system.
The Power of Parx Wallet:
Mandi Hart, Chief Client Solutions Officer at Sightline, expressed elation over the launch of cashless gaming at Parx Casino. The Play+ solution, known for its convenience and security, has paved the way for the Parx Wallet to become a game-changer in the industry. This innovative collaboration between Parx, Sightline, and Light & Wonder represents a significant milestone in the ongoing digital evolution of the gaming sector.
Unveiling Safety and Accessibility:
Marc Oppenheimer, Chief Marketing Officer at Parx Casino, emphasized the transformative potential of the Parx Wallet. This visionary initiative not only enhances the safety and security of loyal customers but also provides unparalleled accessibility. The Parx Wallet, in conjunction with Play+, facilitates seamless cashless transactions across the vast array of slot machines, delivering unmatched convenience both on and off the casino property.
Setting New Standards:
Jon Wolfe, Senior Vice President and President of Global Systems & Service (Gaming) at Light & Wonder, affirmed the company’s commitment to exceeding player expectations. By embracing cutting-edge technologies and collaborating with industry pioneers like Sightline, Light & Wonder remains steadfast in its mission to establish new benchmarks in digital gaming experiences.
Rising Revenues and Future Prospects:
In addition to this groundbreaking partnership, Pennsylvania’s regulated gaming sector has witnessed a substantial revenue surge. Gaming revenue, encompassing slot machines, table games, internet gaming, sports wagering, fantasy contests, and video gaming terminals (VGTs), soared to $450.2 million in October—an impressive 5.7 percent increase from the previous year. Despite slight declines in retail slots and table games revenue, the broader industry’s upward trajectory underscores its resilience and potential for future growth.
Parx Casino’s strategic collaboration with Sightline Payments and Light & Wonder heralds a new era of cashless gaming convenience and security. This transformative partnership not only enhances the customer experience at Parx Casino but also contributes to the ongoing digital evolution of the gaming industry as a whole. As Pennsylvania’s gaming revenue continues to climb, the future holds promising prospects for both operators and patrons alike.