Superbet has gone live in Greece, adding online sports betting and casino under the Superbet.gr brand. The launch gives the operator a new foothold in one of Southern Europe’s busier regulated markets and comes with a local team based in Athens.
The operator is entering a market that already has a defined licensing system and a crowded field of approved brands. Greece’s online gambling sector also kept expanding last year, with online revenue rising 23% to €1.07 billion in 2024, according to Gaming Intelligence.
Superbet is entering with both betting and casino live from day one
Superbet is not starting with a limited product set. Its Greek launch includes sportsbook and iGaming, rather than a sports-only rollout followed by a later casino launch. The company has also said it will lean into Greek sports, local marketing, and community activity as it builds the brand in the market.
That gives Superbet a fuller starting point in a market where operators are already competing across both verticals. The Greek business is being led locally, with John Kalamvokis serving as general manager and a wider Athens-based team brought in to run the operation.
The launch rests on licences already in place under Exoplay
The legal setup was in place before the brand went live. Superbet’s support page says the site is operated by Exoplay Limited under a Type 1 licence for online betting issued on February 19, 2026 and valid until February 19, 2033, along with a Type 2 licence for online casino issued on December 21, 2023 and valid until December 21, 2030.
Greece’s online market is supervised by the Hellenic Gaming Commission. The regulator keeps a white list of licensed providers and sits at the center of the country’s online gambling framework, which is built on Law 4002/2011 and the 2020 online gaming regulations.
Greece gives Superbet another live market in Europe
Greece is not an easy market to walk into. Superbet arrives with around 20 licensed online operators already active, which means it is joining a market with established competition rather than finding open ground.
Still, the company is stepping into a market that is still moving online and still adding revenue. That makes Greece a sensible addition for an operator that wants more scale in regulated Europe, especially if it can turn a sports-led launch into a wider online gambling business over time.
