In a move that echoes the company’s commitment to innovation and excellence, Pollard Banknote has secured a new contract with the North Carolina Education Lottery (NCEL) to provide comprehensive digital support. This landmark agreement, valid until October 31, 2025, and extendable in one-year increments for up to three years, reinforces Pollard Banknote’s decade-long partnership with NCEL, encompassing various facets of the lottery landscape.
Deepening the Partnership: A Transformative Digital Odyssey
At the heart of this collaboration lies Pollard Banknote’s unwavering dedication to ushering NCEL into the digital age seamlessly and responsibly. The multifaceted approach involves a dynamic iLottery solution interwoven with a fully integrated omnichannel player engagement and loyalty program. Alongside this, the scope extends to encompass the provision of scratch-off tickets and tailored marketing support. However, the visionary aspect of the agreement is the provision of cutting-edge analysis and insights into online traffic patterns spanning diverse channels.
Nurturing Growth: A Testament to Partnership Success
Mark Michalko, the forward-thinking Executive Director of North Carolina Education Lottery, envisions this collaboration as pivotal for shaping the future of the lottery. “We sought a partner with a proven track record—a partner capable of fortifying our digital assets within this specialized domain,” he remarks. The synergistic alignment with Pollard Banknote positions NCEL to responsibly expand sales and funnel the proceeds towards empowering education initiatives across the state.
Shannon DeHaven, the Vice President of Digital Engagement at Pollard Banknote, echoes this sentiment. “We’re resolutely committed to enhancing the digital player experience across all dimensions,” DeHaven asserts. Through strategic investments in talent and expertise, Pollard Banknote emerges as the ideal collaborator for lotteries navigating the complex landscape of digital transformation. The company’s relentless pursuit of innovation culminates in a strategic blueprint that promises to redefine the customer journey, amplify user experience, and, ultimately, catalyze revenue growth.
Evolving Scope: Extending the Vision
Pollard Banknote’s proactive approach to collaboration extends beyond North Carolina. Recent developments include an extended contract with the Texas Lottery Commission, ensuring scratch ticket manufacturing and services until 2034. This progressive arrangement is underpinned by the introduction of the easyVend In-Lane ticket vending solution—a pioneering advancement that not only simplifies transactions for retailers but also enhances accessibility for consumers across Texas.
Harnessing Synergy: NeoGames and Pollard Banknote’s Joint Venture
Beyond domestic frontiers, Pollard Banknote’s strategic horizon expands with its joint venture operating agreement with NeoGames, revolving around NeoPollard Interactive (NPI). This collaborative venture is accompanied by revisions to the Michigan joint venture agreement, underscoring Pollard Banknote’s commitment to fostering synergistic partnerships. Through this agreement, both entities gain the autonomy to explore independent or collective avenues within the North American iLottery landscape. With NPI at the helm, operational support, account management, and professional services remain an unwavering commitment.
A Glimpse into the Future: A Legacy of Innovation
As the sands of time progress towards the deal’s terminus in 2025, the Pollard Banknote-NCEL alliance stands poised to redefine the future of the lottery domain. This multifaceted collaboration, fortified by data-driven insights and propelled by visionary leadership, embodies the pinnacle of partnership success. Together, they paint a narrative of empowerment, where digital evolution is harnessed responsibly to nurture education, enrich user experiences, and cultivate sustained revenue growth.
The alliance between Pollard Banknote and the North Carolina Education Lottery epitomizes the art of strategic collaboration, where visionaries converge to transform traditional paradigms into thriving digital ecosystems. As the deal’s canvas expands across the horizon, it is a testament to the enduring power of innovation, partnership, and progress.