The National Football League (NFL) and Genius Sports have extended their partnership to create an engaging experience for NFL fans by introducing a series of innovative free-to-play games in select international markets.
As the exclusive distributor of official NFL league data, Genius Sports will introduce a variety of knowledge-based predictor games, bracket challenges, and personality quiz-style games designed to enhance fan engagement in countries including Australia, Brazil, Canada, France, Germany, Mexico, and the UK.
Customized Digital Products:
The collaboration will introduce a tailored suite of digital products aimed at challenging fans’ NFL knowledge. The offerings include games that predict draft picks, forecast gameday scores, and allow users to make Playoff and Super Bowl bracket selections. By gamifying the fan experience, these interactive products aim to foster engagement year-round with multilingual content.
Engaging and Competing Globally:
Participating players will be encouraged to join official NFL games, providing them with a direct platform to compete with fellow NFL fans from around the world. Moreover, these interactive tools will enable the NFL to gain deeper insights into its global audience, facilitating the customization of future fan experiences.
Genius Sports’ Role and Expertise:
Genius Sports, as the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data, and official sports betting data feeds, plays a pivotal role in this partnership. Through its Marketing Suite, Genius Sports provides an all-in-one engagement engine that transforms the way sports brands identify, interact with, and retain fans. This suite includes gamification tools, official data feeds, sports-centric media buying services, and a dynamic creative platform.
This season, Genius Sports has already introduced data-driven predictor and pick ’em games for several NFL teams, such as the Rams, Colts, Broncos, and Raiders.
Strategic Impact:
Josh Linforth, Chief Revenue Officer at Genius Sports, emphasized the strategic significance of the extended partnership, highlighting the expansion of Genius Sports’ role within the NFL ecosystem. With the NFL’s global audience growing rapidly, the introduction of bespoke games, including the highly popular NFL Super Bowl Challenge, aligns with the league’s objective of captivating new audiences worldwide.
The partnership between the NFL and Genius Sports to introduce engaging free-to-play games underscores the evolving landscape of fan engagement and entertainment within the sports industry. By harnessing the power of interactive digital products and tailored experiences, the NFL continues to solidify its position as a leader in engaging fans on a global scale.