Kambi, a renowned sports betting partner, has introduced exciting new features to its leading Bet Builder product just in time for the highly anticipated Super Bowl Sunday. These enhancements offer players the ability to cash out and make in-game bets, adding an extra layer of excitement to what is predicted to be the most significant betting event in history.
In-Game Bet Builder and Cash Out:
Following a successful trial during the NFL playoffs, Kambi’s Bet Builder now allows players to create bets as the Super Bowl action unfolds. Moreover, players can choose to cash out their pre-game or in-game Bet Builder bets at any point during the game. The success of the trial is evident in the fact that in-game Bet Builder cash outs reached two-thirds of the level of single bets, highlighting the strong demand for this feature.
Expanding Possibilities:
The enhancement isn’t limited to standalone bets; it extends to combinations of main bet offers, which are commonly used in Bet Builder bets. Kambi plans to add cash out functionality for additional markets in time for the next season, providing even more options for players.
Future Expansion:
Kambi’s Bet Builder innovation isn’t confined to the NFL. The company aims to introduce cash out and in-game functionality for various other sports and leagues in the upcoming weeks and months. This expansion will include major leagues like MLB, NBA, and events like the March Madness college basketball tournament.
Impact of Bet Builder:
Bet Builder has quickly become an essential feature for leading sportsbooks. During the recent NFL regular season, approximately 30 percent of all pre-game bets on the Kambi network were made using the Bet Builder tool, showcasing its popularity and significance.
Recognition and Development:
Kambi’s commitment to innovation is evident through its recent award for ‘Innovation in Sports Betting Software’ at the EGR B2B Awards. The Bet Builder product is deeply integrated into Kambi’s sportsbook, offering users a seamless and high-quality experience. Currently available for baseball, basketball, football, hockey, and soccer, Bet Builder is also offered as a standalone service to operators.
Company Insight:
Simon Noy, SVP of Trading at Kambi, emphasized the importance of the Super Bowl in the sports calendar and Kambi’s commitment to enhancing its products accordingly. Noy highlighted Kambi’s consistent dedication to offering premium solutions and indicated that the addition of cash out and in-game functionality was a natural evolution for the Bet Builder product. Noy expressed excitement about introducing these features to other sports and leagues in the near future.
Kambi’s enhancement of its Bet Builder product by introducing in-game betting and cash out options reflects the company’s dedication to offering innovative and engaging experiences to sports betting enthusiasts. As Kambi continues to lead the market, its efforts to enhance user experiences during major events like the Super Bowl pave the way for an exciting and interactive future in sports betting.