Enteractive, the leading player retention service provider, has announced its collaboration with Rootz, a prominent operator with multiple brands across global markets. The partnership aims to reactivate active players from lapsed accounts in key markets such as Canada, Finland, and New Zealand. Through personalized retention and reactivation services, Enteractive will play a crucial role in optimizing revenue generation from Rootz’s player databases.
Collaboration for Revenue Optimization:
Enteractive’s campaigns with Rootz, which began in Q4 2022, focus on the Caxino, Wheelz, and Wildz brands. By leveraging Enteractive’s (Re)Activation Cloud technology platform, Rootz aims to maximize player Net Gaming Revenue (NGR) by effectively engaging with churned segments of their player databases. The integration of selected player databases and the use of native-speaking sales agents enable personalized one-to-one outreach by phone, ensuring a tailored approach to Customer Relationship Management.
Target Markets for Reactivation:
Enteractive’s reactivation services will specifically target markets including Canada, Finland, and New Zealand. These regions hold strategic importance for Rootz, and Enteractive’s expertise in these markets will be instrumental in reconnecting with inactive players. By utilizing responsible gambling best practices as a standard feature, Enteractive ensures that the reactivation process aligns with industry standards and prioritizes player well-being.
Benefits of Personalized Approach:
Rootz acknowledges the advantages of Enteractive’s personalized reactivation and retention approach, recognizing it as a valuable tool to increase player engagement and NGR. By adopting a 360-degree approach to their business, Rootz aims to convert all player revenue opportunities. Enteractive’s collaboration with Rootz and its three renowned brands—Caxino, Wheelz, and Wildz—further strengthens the belief that Enteractive’s expertise will enhance the number of active and depositing players at Rootz.
Company Background:
Rootz, established in 2018, comprises a team of experienced iGaming professionals. With a focus on innovation, efficient programming, powerful graphics, and rich content, Rootz has built a robust platform that delivers exceptional online gaming experiences. Enteractive, with over 12 years of experience, is recognized as a global revenue generator in the iGaming sector. The company’s native-speaking call agents support iGaming brands worldwide, reactivating more than 13,000 players per month for leading operators.
Enteractive’s partnership with Rootz marks a significant step in the reactivation and retention space. Through the implementation of Enteractive’s personalized retention services and (Re)Activation Cloud technology, Rootz aims to rejuvenate lapsed player accounts and drive revenue growth across key markets. With a shared commitment to responsible gambling practices and a focus on player engagement, Enteractive and Rootz are well-positioned to capitalize on the potential of player reactivation and optimize revenue generation in the iGaming industry.