BetMGM, a prominent player in the sports betting and online gaming industry, is making a bold commitment to prioritize responsible gaming. The company has announced its pledge to prominently integrate responsible gaming messages into its marketing and advertising campaigns, marking a significant step forward in promoting player safety and well-being.
Promoting Responsible Gaming:
BetMGM’s initiative to feature responsible gaming messages in its advertising endeavors will commence on March 1, coinciding with the beginning of Problem Gambling Awareness Month. This commitment underscores the company’s dedication to fostering responsible gaming practices within its customer base.
Comprehensive Implementation:
BetMGM’s responsible gaming messaging will be evident across a spectrum of advertising platforms, from its mobile app to billboard marketing, television, print, and radio ads spanning both the US and Canada. The responsible gaming messages will also be seamlessly integrated into the company’s digital and social media platforms, as well as prominently displayed on property signage at physical BetMGM Sportsbooks.
Partnership with GameSense:
BetMGM has developed its responsible gaming messages in collaboration with GameSense, a responsible gaming program crafted and licensed by the British Columbia Lottery Corporation (BCLC) to MGM Resorts and BetMGM. This partnership reflects the industry’s commitment to promoting player safety through well-informed and strategic initiatives.
CEO’s Perspective:
Adam Greenblatt, CEO of BetMGM, emphasizes the company’s determination to lead the industry in promoting responsible gaming. He acknowledges the importance of equipping players with the necessary tools and resources to engage in responsible gaming practices while making a significant commitment to showcase these principles in advertising.
Enhanced Tools and Resources:
BetMGM has taken a proactive approach to integrate responsible gaming into its digital platforms by incorporating GameSense tools. These tools empower customers to establish spending limits, providing an added layer of control over their gaming activities.
Industry Acknowledgement:
MGM Resorts CEO and President Bill Hornbuckle commends BetMGM for its groundbreaking commitment to responsible gaming. He highlights the importance of the gaming and entertainment industry’s dedication to supporting the best interests of customers, especially in a landscape of rapid growth.
Global Commitment:
Jette Nygaard-Andersen, CEO of Entain, affirms that responsible gaming is a global priority for the company. She underscores the significance of technology in providing a safety net for customers, particularly in markets undergoing transformative growth.
Research and Contribution:
In line with its responsible gaming endeavors, BetMGM provided a grant to the ICRG (International Centre for Responsible Gambling) to support research on responsible gambling, with a specific focus on the impact of advertising on problem gambling.
BetMGM’s unwavering commitment to incorporating responsible gaming messages into its advertising campaigns signifies a pivotal step toward fostering a safer gaming environment. This initiative not only showcases the company’s dedication to player well-being but also serves as an industry model for responsible gaming promotion. By embedding responsible gaming principles across a diverse array of advertising platforms, BetMGM sets a notable precedent that underscores its commitment to prioritizing player safety and responsible gaming practices.