InnoVision Marketing Group, a San Diego-based marketing company, has announced the extension of its partnership agreement with Valley View Casino & Hotel in San Diego, California. The casino hotel has been utilizing the services of InnoVision Marketing Group for its marketing initiatives since 2012. This renewed commitment reflects the strong collaboration between the two entities and underscores InnoVision’s role as an integral partner in the casino hotel’s marketing endeavors.
Agency of Record for Casino Marketing:
InnoVision Marketing Group operates as an agency of record for Valley View Casino & Hotel, functioning as an internal marketing department dedicated to the brand. The company offers a comprehensive suite of services, including brand strategy development, creative design, media buying, video production, website development, social media management, and digital marketing. The seamless integration of these services has contributed to the casino hotel’s marketing success.
Endorsement from Casino Hotel:
Bruce Howard, the General Manager of Valley View Casino & Hotel, expressed enthusiasm about extending their partnership with InnoVision Marketing Group. He commended the agency for its exceptional performance in various facets of marketing, advertising, media placement, and communication. Howard also highlighted InnoVision’s involvement in creative and design work, website design, and press releases, all of which have contributed to the casino hotel’s marketing achievements.
Motivation for Excellence:
Ric Militi, CEO and Executive Creative Director of InnoVision Marketing Group, emphasized the significance of the extended agreements with Valley View Casino & Hotel and Palomar Health. He conveyed that this extension serves as a motivating factor for the agency to continually elevate its performance. The commitment of both parties reflects the strong partnership built on mutual trust and shared goals.
Enhancing Performance:
Militi underscored that the opportunity to continue working with Valley View Casino & Hotel and other esteemed clients motivates InnoVision Marketing Group to strive for excellence. The agency’s dedication to providing exceptional marketing solutions and fostering strong relationships with its clients is evident in its ongoing partnerships.
Membership Expansion for California Nations Indian Gaming Association:
In related news, the California Nations Indian Gaming Association (CNIGA) has expanded its membership by adding five new tribes. These include Alturas Indian Rancheria, Big Sandy Rancheria of Mono Indians, Colusa Rancheria, Karuk Tribe, and Yocha Dehe Wintun Nation. This brings the total number of tribes represented by CNIGA to 47, demonstrating a substantial increase from 39 since 2019.
The extension of the partnership between InnoVision Marketing Group and Valley View Casino & Hotel underscores the agency’s integral role in the casino hotel’s marketing endeavors. By functioning as an internal marketing department and offering a diverse range of services, InnoVision has played a pivotal role in driving the casino hotel’s marketing success. This commitment reflects a collaborative partnership built on trust and shared objectives, enhancing both entities’ capabilities to excel in their respective domains. Additionally, CNIGA’s expanded membership further solidifies its representation of tribal gaming interests in California, signaling a growing alliance within the tribal gaming community.