Play’n GO, a prominent gaming entertainment supplier based in Sweden, continues to make strides in North America’s iGaming landscape. The company has recently obtained a license to offer its extensive portfolio of industry-leading content in the US state of Connecticut. This achievement marks Play’n GO’s fourth license in the USA, following successful ventures in New Jersey, Michigan, and West Virginia. With a growing team based in North America and a recent license to supply online slot games in Ontario, Canada, Play’n GO’s momentum in the region is undeniable.
Growing Footprint in North America:
Play’n GO’s entry into the Connecticut market adds to its list of achievements in the North American gaming industry. Despite only being live with a few operators in the USA, Play’n GO’s games, including the popular “Book of Dead,” are making a significant impact. These games are poised to break into the top 10 most popular titles across all of North America. The company’s ability to achieve such recognition so soon after acquiring licenses is a testament to its quality offerings and strategic approach.
Chief Commercial Officer’s Perspective:
Magnus Olsson, Chief Commercial Officer for Play’n GO, highlighted the significance of gaining market access in US iGaming states. He expressed excitement about expanding the company’s presence to Connecticut, emphasizing the value of Play’n GO’s games for player retention. Olsson recognized the importance of retention strategies for operators, especially in competitive markets like the New Jersey, New York, and Connecticut tri-state area. Bringing Play’n GO’s high-quality content to Connecticut is expected to resonate positively with operators and players alike.
Global Strategy and Expansion:
Play’n GO’s strategy centers on excelling in every regulated market worldwide. The acquisition of the Connecticut license aligns with this goal, adding to the company’s presence in over 25 regulated jurisdictions across the globe. Play’n GO’s commitment to thriving in various markets is underscored by its more than 50 planned online slot releases for 2023. As the company continues to expand its footprint, it remains active and successful in markets such as Ontario, New Jersey, Michigan, and West Virginia in North America.
Play’n GO’s recent licensing achievement in Connecticut signifies its ongoing commitment to establishing a strong presence in the US iGaming landscape. The company’s strategic expansion, high-quality content offerings, and focus on player retention contribute to its success in competitive markets. As Play’n GO continues to release innovative games and strengthen its position in regulated markets worldwide, its trajectory in North America and beyond remains promising.