Tabcorp, Australia’s largest wagering company, has announced a groundbreaking partnership with Mindway AI, a global leader in customer care software for responsible gambling. This collaboration marks a significant step towards Tabcorp’s commitment to prioritizing player protection and ensuring responsible gambling practices. Leveraging Mindway AI’s innovative AI-based technology, Tabcorp aims to intercept and assist potential problem gamblers at an earlier stage, creating a safer and more enjoyable gambling environment.
Enhanced Player Protection through AI-based Technology:
Mindway AI’s reputation for employing AI technology to detect and prevent problem gambling behavior is well-established. Their customer care software is currently deployed in over 20 countries, serving more than 6.5 million active users per month worldwide. By joining forces with Mindway AI, Tabcorp gains access to cutting-edge technology that can identify individuals at risk and proactively intervene to provide necessary support. This proactive approach aligns with Tabcorp’s mission of offering a safe and responsible gambling environment for its customers.
Tabcorp’s Digital Transformation and Commitment to Data Analytics:
The partnership with Mindway AI is a critical component of Tabcorp’s ongoing digital transformation. Jenni Barnett, Tabcorp’s Chief Customer Officer, highlights the company’s dedication to leveraging data and analytics to enhance the customer experience. The collaboration will empower Tabcorp to utilize the world’s best technology to identify and prevent harmful behavior before it becomes problematic. By combining leading-edge AI capability with their deep understanding of customers, culture, and human dynamics, Tabcorp strives to develop the best-in-class customer care practice in the industry, both in Australia and globally.
The Global Trend of Responsible Gambling:
The utilization of AI-based technology for responsible gambling has gained significant momentum in recent years, with an increasing number of iGaming operators embracing it to enhance player protection. Mindway AI has been at the forefront of this trend, providing innovative customer care software to the iGaming industry. With the partnership between Tabcorp and Mindway AI, the reach of responsible gambling practices will be expanded in the Australian market, contributing to a safer and more responsible gambling environment.
A Step towards a Safer Gambling Landscape:
Tabcorp’s partnership with Mindway AI signifies a pivotal milestone in establishing new benchmarks for responsible gambling and player protection. By harnessing the power of AI technology and data analytics, Tabcorp will be better equipped to identify and prevent problem gambling behaviors, ensuring the well-being of its customers. This collaboration not only reinforces the global trend of responsible gambling but also fosters a safer and more responsible gambling landscape in Australia.
Tabcorp’s collaboration with Mindway AI marks a significant advancement in the realm of player protection and responsible gambling. By joining forces with a global leader in AI-based customer care software, Tabcorp demonstrates its commitment to providing a secure and enjoyable gambling experience while prioritizing player well-being. Through this partnership, Tabcorp is well-positioned to spearhead responsible gambling practices in Australia and beyond. The utilization of AI technology in responsible gambling continues to shape the industry, and Mindway AI’s expansion into the Australian market further contributes to a safer and more responsible gambling ecosystem.