Better Collective, a prominent sports media company, is set to move its headquarters from its longstanding Toldbodgade buildings to a historic structure at Skt Annae Plads in Copenhagen, Denmark. This move marks a significant step for the company, which has been headquartered at the Toldbodgade location for nearly 14 years.
New Headquarters Details:
The new Better Collective headquarters boasts five stories and spans over 6,000 square meters, providing ample space to accommodate various teams, including HQ teams, European market teams, and international colleagues. The relocation is scheduled for August, with the company transitioning to its new workspace.
CEO’s Perspective:
Christian Kirk Rasmussen, Co-Founder & COO of Better Collective, views the move as a pivotal moment in the company’s journey to establish itself as the leading digital sports media group. He recognizes the collective efforts, dedication, and hard work of the entire team as instrumental in the company’s success. Rasmussen anticipates that the new headquarters will contribute to enhancing the organization’s capabilities.
Modern Facilities for Talent Attraction:
To enhance talent acquisition and retention, the new headquarters has undergone a comprehensive renovation, resulting in a sleek, ultra-modern workspace. The updated facilities include spacious lounge areas, a gym, meeting spaces, a green room, and other amenities that foster knowledge sharing among team members.
Acquisition of Playmaker HQ:
Notably, Better Collective recently completed the acquisition of Playmaker HQ, a sports and entertainment media platform. This strategic move aligns with Better Collective’s growth strategy and expansion efforts. Playmaker HQ has a wide-reaching presence, distributing sports content across social media platforms and reaching an impressive 500 million consumers monthly. The acquisition involved an initial payment of $15 million, bringing the total value of Playmaker HQ to $54 million.
Better Collective’s relocation to a historic building in Copenhagen signifies a significant milestone in its corporate journey. The new, modern headquarters are expected to support the company’s growth ambitions, provide a conducive environment for team collaboration, and further establish its position as a digital sports media leader. Additionally, the acquisition of Playmaker HQ bolsters Better Collective’s presence in the sports and entertainment media landscape, enhancing its content distribution capabilities.