While Lewis Hamilton remains a hometown hero at Silverstone, Formula 1 fans have shown great favor towards rising stars like George Russell and Lando Norris in recent years. Entain, a prominent betting company, has provided insights into betting trends within the sport, revealing fascinating data about where bets are placed and which drivers garner the most attention from bettors.
British Grand Prix Dominance:
According to Entain’s data, the British Grand Prix stands out as the race with the highest total of bets placed throughout the entire Formula 1 schedule, accounting for 7.3% of all online bets. During this iconic race, Lewis Hamilton attracts a significant share of wagers, totaling 27.3%. This popularity is attributed not only to Hamilton’s status as a seven-time world champion but also to the fact that he competes on home turf. Among UK bettors specifically, 33.8% placed their bets on Hamilton to secure victory and a spot on the podium.
Dominic Grounsell, CCO at Entain, acknowledged Silverstone’s unique appeal, stating, “The 2022 F1 season was packed with exhilarating races. Silverstone’s position as the most exciting race is a testament to the unique blend of history, intensity, and passionate support that makes the British Grand Prix an unmissable event for fans worldwide.”
Verstappen’s Betting Dominance:
While the British Grand Prix may be Hamilton’s stronghold, other races see different fan favorites emerge. For instance, during the Monaco Grand Prix, despite Charles Leclerc racing on the iconic street circuit, Max Verstappen was the driver who received the most online bets, capturing 21.3% of them. Verstappen’s popularity extended to the Italian Grand Prix, where 26.8% of fans backed the Dutch-Belgian driver to secure victory.
Entain’s Strategic Moves:
In addition to providing insights into Formula 1 betting trends, Entain recently made headlines with its acquisition of STS, a Polish sportsbook operator, for £750 million ($946.3 million). This strategic move showcases Entain’s commitment to expanding its presence and offerings in the sports betting industry.
Formula 1 continues to captivate fans and bettors alike, with each race offering its unique appeal. While Lewis Hamilton maintains a strong presence at the British Grand Prix, other drivers like Max Verstappen draw substantial betting attention in different races. Entain’s data sheds light on the dynamic world of Formula 1 betting, where fan loyalty and excitement are key drivers of wagering activity.