Ladbrokes, in collaboration with The O2, AEG Presents, and NME, is set to introduce Ladbrokes Live, a digital entertainment platform offering thousands of fans in the UK the opportunity to access live shows for free. This innovative partnership aims to reward both new and existing customers with complimentary access to live music and comedy events at iconic venues such as The O2 and Luno Presents All Points East. Additionally, NME is reviving its Club NME nights, made possible through this new partnership.
Free Access to Live Shows:
Fans across the UK will have the chance to win free tickets to live music and comedy shows as part of this partnership. These tickets will cover a wide range of events, including premium access to live shows at The O2 within a specially designed Ladbrokes Live private box, the Just For Laughs comedy festival, the Luno Presents All Points East festival, and various touring shows throughout the country. Importantly, participation does not involve any form of betting, making it an inclusive and accessible entertainment opportunity.
Exclusive Offers for Fans:
To access exclusive offers and opportunities to win tickets, fans can register on the digital hub provided by Ladbrokes Live. The platform is open to individuals aged 18 and over, ensuring compliance with legal requirements.
Ladbrokes’ Commitment to Entertainment:
Kelly Rose, Head of Brand for Ladbrokes, expressed enthusiasm about this new venture, describing it as an exciting era for Ladbrokes. The Ladbrokes Live platform is poised to connect thousands of fans with top artists and talent, enhancing the entertainment experience for its customers.
NME’s Return of Club NME:
Club NME, a legendary live music experience, is set to make a comeback thanks to the Ladbrokes partnership. Holly Bishop, Chief Operating and Commercial Officer at NME, shared her excitement about the return of Club NME. She highlighted that, thanks to Ladbrokes, all tickets will be completely free, making this iconic event series more accessible than ever.
The collaboration between Ladbrokes, The O2, AEG Presents, and NME to launch Ladbrokes Live is set to reshape the entertainment landscape in the UK. With a focus on offering free access to live music and comedy shows, this partnership reflects a commitment to enhancing the fan experience. As fans eagerly anticipate the return of Club NME and other live events, Ladbrokes Live aims to provide unforgettable entertainment opportunities without the need for betting involvement.