NeoGames, a prominent provider of online lottery and iGaming solutions, has taken a significant step to broaden its European footprint by entering into a four-year agreement with Lotteries Entertainment Innovation Alliance AS (LEIA). This strategic partnership opens doors for NeoGames to deliver its content to lotteries operating in France and the Scandinavian region, thus extending its reach across multiple European markets.
Expanding European Reach:
Through its collaboration with LEIA, NeoGames is poised to enter five new European markets. These markets include:
Denmark’s Danske Spil
Finland’s Veikkaus
France’s Française des Jeux
Norway’s Norsk Tipping
Sweden’s Svenska Spel
All five lotteries are existing members of the Lotteries Entertainment Innovation Alliance AS (LEIA). NeoGames’ participation in these markets aims to provide enhanced gaming experiences to players while supporting the growth of these lotteries within the industry.
NeoGames Studio Managing Director’s Perspective:
Hili Shakked, Managing Director of NeoGames Studio, expressed enthusiasm about this expansion across Europe through the partnership with LEIA. He highlighted the alignment between NeoGames’ premium game offerings and LEIA’s mission to empower lotteries to engage new customers with innovative and audience-appropriate content.
Shakked stated, “I am confident that our range of premium games will enhance the content offering of the five individual lotteries, supporting their growth within the industry and providing players with the best gaming experiences.”
LEIA’s Selection Process:
Before selecting NeoGames as its partner, LEIA conducted an extensive Request for Proposal (RFP) process. This meticulous evaluation process underscores NeoGames’ superiority in terms of product offerings and expertise in delivering engaging content to lotteries on a global scale.
LEIA CEO’s Perspective:
Morten Eriksen, CEO of Lotteries Entertainment Innovation Alliance AS, emphasized the organization’s commitment to enriching the product offerings of its member lotteries by expanding their catalog of attractive games and introducing innovative content.
Eriksen stated, “This agreement with NeoGames reinforces that commitment. NeoGames is one of the leading providers within the industry, and we are sure that the individual lotteries will benefit greatly from their engaging portfolio of games.”
NeoGames’ partnership with LEIA represents a significant milestone in its efforts to extend its presence across Europe. By collaborating with LEIA’s member lotteries in Denmark, Finland, France, Norway, and Sweden, NeoGames aims to provide compelling gaming experiences and support the growth of these lotteries within their respective markets. This partnership underscores NeoGames’ position as a key player in the online lottery and iGaming industry.