Affiliate marketing company Better Collective has set its sights on enhancing its sports content presence across Europe with the appointment of René Schrøder as Editor in Chief, Europe. Schrøder, who brings a wealth of experience in sports media editorial leadership, will play a pivotal role in shaping Better Collective’s editorial strategies and content guidelines for its local media brands.
A Seasoned Editorial Expert:
René Schrøder officially assumed the position of Editor in Chief, Europe, at Better Collective’s Copenhagen headquarters on August 8, 2023. His impressive career includes leadership roles in sports media editorial teams at renowned companies such as Ekstra Bladet, Viaplay, and most recently, bold.dk, a Danish sports media outlet.
Expanding Media Presence:
During his tenure at bold.dk, Schrøder was instrumental in expanding the outlet’s footprint across various media platforms, encompassing video, audio, and social media. His expertise in multimedia content strategy positions him well for driving Better Collective’s European sports media brands to new heights.
Strategic Vision for European Expansion:
Esben Skou Vinther, VP of Europe at Better Collective, expressed enthusiasm about Schrøder’s appointment and the company’s commitment to maintaining a strong presence in the European market. Vinther anticipates that Schrøder’s leadership will further bolster Better Collective’s European presence while delivering high-quality sports content to a broader audience.
Schrøder’s Vision:
René Schrøder shared his excitement about joining Better Collective as Editor in Chief, Europe, emphasizing his eagerness to leverage his experience in sports media editorial leadership to make a significant impact in the world of sports media. He is enthusiastic about embarking on this journey and contributing to the growth of Better Collective’s European sports content offerings.
A Move to Historic Surroundings:
Notably, Better Collective recently relocated its headquarters from the landmark Toldbodgade buildings, where it had been based for nearly 14 years, to a historic building at Skt Annae Plads in Copenhagen, Denmark. This move reflects the company’s commitment to evolution and growth.
The appointment of René Schrøder as Editor in Chief, Europe, marks a significant step for Better Collective in its quest to expand its sports content reach across Europe. With Schrøder’s wealth of experience and strategic vision, the company is poised to strengthen its position in the European market while delivering top-tier sports content to a diverse audience. This move underscores Better Collective’s dedication to providing high-quality editorial content across its local media brands.