Softswiss, a prominent provider of iGaming solutions, has shared statistics and insights into the popularity of sports betting on its platform. The data highlights the most popular sports for bets, emerging trends in esports betting, and the influence of mobile betting on user behavior.
The Top Three Sports for Bets: Football, Basketball, and Tennis:
According to Softswiss, the three most popular sports for bets on its platform are football, basketball, and tennis. These sports have consistently attracted a high volume of wagers from users.
The Growing Momentum of Esports:
Alexander Kamenetskyi, Head of Softswiss’ Sportsbook, noted the significant growth in esports betting. Games like Counter-Strike: Global Offensive, League of Legends, and Dota 2 have seen remarkable year-on-year surges in bets and betting sums. Kamenetskyi highlighted the need to closely monitor the esports sector as its momentum continues to rise.
Mobile Dominance in Betting Behavior:
Softswiss reported that a substantial 78% of all bets placed on its platform were made via mobile devices, with only 22% coming from desktop users. The prevalence of mobile betting allows for greater spontaneity and convenience, making users more likely to engage in betting activities when using handheld devices. To cater to this trend, Softswiss has developed a mobile application and offers it to its partners.
Live Betting’s Significance:
The statistics also revealed that 62% of all bets were placed on live events, with the average live event bet being twice the size of pre-match wagers. In light of this data, the Softswiss Sportsbook team recommends leveraging bonuses such as Comboboost to encourage players to place more combo bets strategically.
Softswiss’ insights into sports betting trends underscore the enduring popularity of traditional sports like football, basketball, and tennis. Additionally, the burgeoning esports sector presents new opportunities for growth. The dominance of mobile betting reflects changing user behavior, emphasizing the importance of mobile-friendly platforms and applications. Lastly, the preference for live betting calls for the strategic use of incentives to boost user engagement and promote combo bets. Softswiss continues to provide valuable data and solutions for the evolving sports betting landscape.