MGM Resorts has expanded its global presence by introducing BetMGM iGaming and online sports betting services in the United Kingdom. Leveraging the acquisition of LeoVegas, MGM Resorts will utilize its platform and technology for this UK rollout. The online sportsbook will be powered by Kambi, while LeoVegas will oversee casino operations. With its established presence in nine European and Canadian jurisdictions, LeoVegas provides a solid foundation for MGM Resorts’ international expansion.
Key Features of BetMGM’s UK Offering:
BetMGM’s UK online platform promises customers a range of enticing features, including substantial and frequent jackpots, loyalty rewards, sports promotions, and exclusive slots.
The platform’s credibility is bolstered by the longstanding use of BetMGM’s sports and casino offerings in Las Vegas, ensuring a secure online betting experience for UK users and future international markets.
BetMGM’s Presence in the US and Canada:
BetMGM will continue to operate under its brand in the United States and Canada, utilizing the technology and platform provided by Entain.
BetMGM’s UK arm is accessible through both desktop and mobile applications, offering convenient access to its diverse betting and gaming offerings.
Leaders’ Comments:
MGM Resorts CEO and President Bill Hornbuckle expressed enthusiasm about expanding the BetMGM brand internationally and emphasized the importance of welcoming global players into their tailored platforms.
Gary Fritz, President of MGM Resorts International Interactive, noted their success in the US and Canada and their confidence in replicating this achievement in the UK, highlighting the BetMGM brand’s relevance to both sports bettors and iGaming enthusiasts.
MGM Resorts’ launch of BetMGM iGaming and online sports betting services in the UK signifies a strategic move to tap into the mature online gaming market. Leveraging the strengths of LeoVegas and the BetMGM brand’s proven success, MGM Resorts aims to provide a comprehensive and appealing betting experience for UK users. This expansion aligns with MGM Resorts’ broader international growth strategy, which has gained momentum since the acquisition of LeoVegas. As the UK market welcomes BetMGM, the company is poised to further establish itself as a prominent player in the global online betting and gaming industry.