STS, a renowned Polish operator that recently experienced a successful acquisition by Entain, has entered into an official sponsorship agreement with Grupa Azoty Zaksa Kędzierzyn-Koźle, a prestigious Champions League men’s volleyball team known as Zaksa. This three-season partnership will prominently feature the STS logo on the players’ shirts during matches and on various marketing platforms within the Azoty Area.
Elevating the Sports Sponsorship Strategy:
STS continues its strategic support for domestic sports, aligning with championship clubs like Raków Częstochowa and sports teams such as GKS Katowice.
The partnership with Zaksa, the current European Champions, underscores STS’s commitment to promoting Polish sports.
Brand Visibility on and Off the Court:
The STS logo will be prominently displayed on the front of Zaksa players’ shirts during matches, enhancing the operator’s brand visibility.
STS branding will also be featured on LED banners, sponsor walls, and various marketing elements throughout the Azoty Area.
Online Marketing Collaboration:
Zaksa and STS will collaborate on online marketing efforts, extending their reach through social media channels, websites, and newsletters.
This digital partnership aims to engage fans and promote the #ZAKSAfamily.
Piotr Szpaczek’s Enthusiasm:
Piotr Szpaczek, Zaksa SA President, expressed excitement about welcoming STS as the Official Sponsor of Zaksa for three seasons.
He emphasized the potential for an interesting and mutually beneficial cooperation model between the two entities, thanking STS for their trust and looking forward to the collaboration in October.
BetFan Reports Growth:
In related news, BetFan, another Polish operator, reported a remarkable 37% increase in customers during the first half of 2023 compared to the same period in 2022.
This demonstrates the growing popularity of the betting industry in Poland and the potential for operators to thrive in this market.
STS’s sponsorship agreement with Zaksa showcases the operator’s commitment to supporting Polish sports and aligning with championship teams. The partnership promises increased brand visibility, both on and off the volleyball court, and leverages online marketing channels to engage fans. As the sports sponsorship landscape continues to evolve in Poland, this collaboration sets the stage for a successful and mutually beneficial relationship.