AC Milan, the renowned football club, has unveiled two strategic partnerships aimed at expanding its global presence and engaging with fans in key markets. The club has joined forces with SekaBet to become its official betting and gaming partner in Turkey and partnered with Leyu Sports as its official betting partner in Asia. These collaborations aim to enhance fan engagement, create exciting sports and entertainment content, and solidify AC Milan’s foothold in these regions.
Partnership with Leyu Sports:
AC Milan’s partnership with Leyu Sports is focused on increasing fan engagement in Asia. By developing a diverse range of sports and entertainment content, the club aims to resonate with its Asian fan base. This strategic move is expected to bolster AC Milan’s presence and popularity in the competitive Asian market.
Turkish Partnership with SekaBet:
The collaboration with SekaBet in Turkey will kick off with a multi-platform promotional campaign scheduled to commence at the start of the 2024/25 season. Turkish football enthusiasts and SekaBet users can anticipate exclusive prizes, unforgettable experiences, and access to premium content as part of this partnership.
Maikel Oettle’s Perspective:
Maikel Oettle, Commercial Director of AC Milan, expressed excitement about these partnerships, stating, “We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners. This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences.”
Andreas Zimmerman’s Statement:
Andreas Zimmerman, CEO of Sekabet, emphasized the significance of this collaboration, saying, “Football is more than just a sport; it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary in the betting industry. Known for offering some of the highest odds in the market, we ensure that our users get the best value for their bets. Our partnership with AC Milan, a Club with an illustrious history and passionate fan base, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide.”
AC Milan’s strategic partnerships with SekaBet and Leyu Sports underscore the club’s commitment to expanding its global reach and engaging with fans on a deeper level. These collaborations are poised to create exciting opportunities for fans in Turkey and Asia, offering exclusive content and experiences while strengthening AC Milan’s presence in these key markets.