LeoVegas, the renowned online gaming company, has forged a partnership with the Wolverhampton Wanderers FC, commonly known as the Wolves. This collaboration sees LeoVegas become the official training kit sponsor for the 2023/24 season, strengthening its presence in the sports sponsorship landscape.
LeoVegas’ Expanding Success:
Under the umbrella of MGM Resorts International, LeoVegas has experienced notable growth, including its pivotal role in powering BetMGM’s UK brand. The company’s CEO, Gustaf Hagman, highlighted these achievements during his recent appearance on the GI Huddle.
Details of the Partnership:
As part of the partnership, LeoVegas branding will prominently feature on the training kits of the Wolves’ first team for the 2023/24 season. LeoVegas has a strong presence with in-stadium branding for other prominent football clubs like Manchester City and Newcastle United.
Russell Jones on the Partnership:
Russell Jones, the General Manager for Marketing and Commercial Growth at Wolves, expressed the club’s delight in securing this record training kit partnership with LeoVegas. He emphasized LeoVegas’ reputation as a trusted brand with a rich history of collaboration with sports teams. Additionally, Jones commended LeoVegas for its commitment to responsible gambling and its array of tools aimed at ensuring player safety, a crucial aspect for the club.
The Wolves’ Upcoming Season:
The Wolves are gearing up for the 2023/24 Premier League season, with matches scheduled against top-tier teams such as Liverpool, Luton, Ipswich Town, and Manchester City.
LeoVegas Group Director on the Partnership:
Sam Behar, the Group Director of UK/IRE and Global Sponsorship at LeoVegas, expressed the company’s pride in partnering with the Wolves, an established Premier League club. He highlighted the excitement surrounding the launch of the partnership, with the LeoVegas brand prominently featured on the training kit as the Wolves take on Liverpool at Molineux. Behar also noted the Wolves’ ambition and drive for success, making them an ideal partner for LeoVegas.
LeoVegas’s Recent Acquisition:
In a significant move, LeoVegas recently completed its acquisition of Push Gaming, a prominent casino game developer, further solidifying its position in the online gaming industry.
The partnership between LeoVegas and Wolverhampton Wanderers FC marks an exciting venture for both entities, offering LeoVegas a unique platform to expand its brand presence in the sports sector. As the Wolves prepare for a challenging Premier League season, the collaboration promises to bring mutual benefits and foster a strong association between LeoVegas and one of England’s top football clubs.